Advertising in the pharmaceutical industry
November 7, 2011

Advertising in the pharmaceutical industry

Advertising, Graphic design | comments 3 | 2672 Views

Always wondered how the pharmaceutical industry pushes their products to the masses, especially when people grow more skeptical about their usefulness in our development and the set of laws that guide the distribution. We know why we take them, we are sick, we are treating diseases. So what points are they leveraging to create awareness and demand?
How is the advertising designed to make the consumer to understand a product’s benefits ?

Advertising in the pharmaceutical industry is a look at the art direction used in advertising drugs.

Berocca

“Think sharp”

Agency: JWT, Singapore
Executive Creative Directors: Tay Guan Hin, Valerie Cheng, Jun Fukawa
Creative Director: Koh Hwee Peng
Art Directors / Copywriters: Karan Dang, Kenneth Chia
Assoc Creative Director: Minzie Liyu

Advertising in the pharmaceutical industry - Poker
Advertising in the pharmaceutical industry - Penalty Kick
Advertising in the pharmaceutical industry - Interrogation

Slimsticks

Kill your cravings with Slimsticks

Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Emma Cahill
Head of Art: Jonathon Cullen
Account Director: Chris Upton
Photographer: Liam Murphy
Retoucher: Bryan Molony

Advertising in the pharmaceutical industry - slimsticks kill your cravings dead bear
Advertising in the pharmaceutical industry - slimsticks kill your cravings dead jellybaby
Advertising in the pharmaceutical industry - slimsticks kill your cravings ginger dead man

Anlene Milk Powder

Save what really matters. Anlene.

Agency: BBDO Proximity, Singapore
Chief Creative Officer: Danny Searle
Executive Creative Director: Jonathan Teo
Creative Director: Goh Wee Kim
Art Director: Geraldine Tan, Terrence Tan
Copywriter: Joanne Chow, Daniel Kee
Photographer: Rj Teo

Advertising in the pharmaceutical industry - anlene milk powder ceramic
Advertising in the pharmaceutical industry - anlene milk powder glass
Advertising in the pharmaceutical industry - anlene milk powder jade

Apap

Agency: McCann Erickson, Warsaw, Poland
Art Director / Illustrator / Graphic Designer: Marcin Sosinski
Copywriter: Zofia Smelka

Before you chew your arm off.
Apap. Your safety is our concern.

Advertising in the pharmaceutical industry  - apap arm

Before you rip your head off.
Apap. Your safety is our concern.

Advertising in the pharmaceutical industry  - apap head

Before you cut your leg off.
Apap. Your safety is our concern.

Advertising in the pharmaceutical industry  - apap leg

Voltaren

Because we do things we’re not built for.

Agency: Saatchi & Saatchi, Switzerland
Chief Creative Officers: John Pallant, Derek Green
Creative Director: Leon Jacobs
Copywriter: Daniel Lunn
Art Director: Daniela Nedelschi
Photographer: Carioca

Advertising in the pharmaceutical industry - Voltaren Bulldozer
Advertising in the pharmaceutical industry - Voltaren Crane
Advertising in the pharmaceutical industry - Voltaren Forklift

Gastrovet

Gastrovet Antiacid – Antiflatulent
20 chewable tablets
For Oral Consumption

Agency: Maksim Fulltime, Guayaquil Ecuador
Chief Creative Officers: Jimmy Landaburu, Chuck Vallarino
Executive Creative Directors: Jimmy Landaburu
Art Director: Jimmy Landaburu
Copywriter: Freddy Ordoñez
Illustrator: Jimmy Landaburu

Advertising in the pharmaceutical industry - angry pills chicken
Advertising in the pharmaceutical industry - angry pills cow
Advertising in the pharmaceutical industry - angry pills pig

Luftal

Not everyone can. Luftal, stops gas.

Agency: DraftFCB, Mexico City, Mexico
Chief Creative Officer: Nacho Zuccarino
Creative Directors: Ariel Senzacqua, Martín Giudicessi
Art Director: Rodrigo San Juan
Copywriter: Carlos Dorbecker
Head of Art: Enrique Arellano
Illustrator: Ricardo Salamanca / Salamágica / NT Productions
Photographer: Ricardo Salamanca / Salamágica / NT Productions

Advertising in the pharmaceutical industry - luftal basurero
Advertising in the pharmaceutical industry - luftal morgue
Advertising in the pharmaceutical industry - luftal pescaderia

Saridon

For persistent headaches

Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Executive Creative Director: Brandie Tan
Creative Director: Rey Tiempo, Gary Amante
Copywriter: Rey Tiempo
Art Director: Gary Amante, Peepo David
Producer: Al Salvador
Retouchers: Vilma Magsino, Oliver Brillantes
Photographers: Paolo Gripo, Abet Bagay
Account Director: Cindy Evangelista

Advertising in the pharmaceutical industry - saridon butcher
Advertising in the pharmaceutical industry - saridon carpenter
Advertising in the pharmaceutical industry - saridon laundry

Alca-Luftal

Watch out for the unpleasant surprises. Alca-Luftal Antacid.

Agency: Lew’Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Felipe Luchi, Luciano Lincoln, Manir Fadel
Art Director: Marcelo Rizerio
Copywriter: Marcos Almirante
Illustration: Gelmi
Graphic Production: Marcos Pedra
Art Buyer: Giuliano Springhetti, Alessandra Sarilho
Account Team: Fernanda Tedde, Francisco Coutinho, Gabriela Marino
Media Team: Fabio Urbanas, Cecilia Araujo, João Prospero
Planners: Daniel de Tomazo, Tatiana Tsukamoto, Michelle Rossetto

Advertising in the pharmaceutical industry - alca luftal chicken
Advertising in the pharmaceutical industry - alca luftal cow
Advertising in the pharmaceutical industry - alca luftal pig

Novartis Otrivin

Let the sea help you breathe

Agency: BBR Saatchi & Saatchi Tel Aviv / Switzerland
Chief creative officers: John Pallant, Roger Kennedy, Derek Green
Executive Creative Director: Yoram Levi
Creative directors: Nadav Pressman, Ad Noy
Art directors: Yuval Zuckerman, Udi Ovadia, Fiona Parkin
Copywriters: Idan Regev, Eliad Friedman
VP Planning: David Kosmin
Senior Planner: Guy Gordon
Planner: Carolyn Dateo
Account supervisors: Stéphanie Rupp, Kirsten Kollerie
Advertiser’s Supervisor: Philippe Zell
Account Managers: Mélanie Foucher, Elena Ballestreros

Advertising in the pharmaceutical industry - Otrivin - let the sea help you breath - Squid
Advertising in the pharmaceutical industry - Otrivin - let the sea help you breath - Crab
Advertising in the pharmaceutical industry - Otrivin - let the sea help you breath - Sea horses

Easyhaler

Agency: Langland, Windsor, UK
Art Director: Andrew Spurgeon
Photographer: Dylan Collard
Styling: Sue Odell
Hair & Makeup: Robyn Knight
Production: Locate
Casting: Heather March
Retouching: Stanley’s Post

Prince puff a lot.
Help a child feel a little less different.
With one of the smallest inhalers around. Easyhaler budesonide and salbutamol are licensed in asthma for children 6 years and over.

Advertising in the pharmaceutical industry -  easyhaler  - prince

Spot the coughing rabbit.
Help a child feel a little less different.
With one of the smallest inhalers around. Easyhaler budesonide and salbutamol are licensed in asthma for children 6 years and over.

Advertising in the pharmaceutical industry -  easyhaler  - bunny

Will wheeze for money.
Help a child feel a little less different.
With one of the smallest inhalers around. Easyhaler budesonide and salbutamol are licensed in asthma for children 6 years and over

Advertising in the pharmaceutical industry -  easyhaler  - crown

Aspirin

Agency: BBDO, Jakarta, Indonesia
Executive Creative Director: Didit Indra
Creative Director: Didit Indra
Art Director: Herwindo
Copywriters: Eddie Nurcahyo, Awaluddin Rusdiansyah
Illustrator: Budi Sumanto, Milan
Photographer: Roy Genggam

Advertising in the pharmaceutical industry - Aspirin Outer Space
Advertising in the pharmaceutical industry - Aspirin Rude Words
Advertising in the pharmaceutical industry - Aspirin Yellow Cannary

Otrivin

Pleasure of breathing

Agency: Saatchi & Saatchi, Warsaw, Poland
Creative Directors: Blanka Lipinska, Max Olech
Art Directors: Magdalena Nowakowska, Johan Pasternak
Copywriter: Lukasz Gromkowski
Art buyer: Jakub Winiarski
Photographer: Jacek Kolodziejski

Advertising in the pharmaceutical industry - Otrivin
Advertising in the pharmaceutical industry - Otrivin

Voltaren

Take control again.

Agency: SAATCHI & SAATCHI, Amsterdam, The Netherlands, SAATCHI & SAATCHI SIMKO, Geneva, Switzerland
Executive Creative Directors: John Pallant, Roger Kennedy, Dereck Green, Jean-François Fournon
Creative Director: Magnus Olsson
Art Director: Alexandre Lagoet
Copywriter: Rick Coolegem
Photographer: Erwin Olaf
Post production: Magic Group Amsterdam
Art Buyer: Tania Retchisky
Account Supervisors: Stephanie Rupp, Carolyn Dateo
Advertiser’s Supervisor: Philippe Zell

Advertising in the pharmaceutical industry - Voltaren Ballet
Advertising in the pharmaceutical industry - Voltaren  Capoira
Advertising in the pharmaceutical industry - Voltaren Yoga

Dulcolax

Agency: Saatchi&Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Art buyer: Rossana Coruzzi
Account Director: Valerie Alexandre
Photographer: Andrea Melcangi

Advertising in the pharmaceutical industry - dulcolax pill
Advertising in the pharmaceutical industry - dulcolax pill
Advertising in the pharmaceutical industry - dulcolax pill

Dramamine

Go around the world without the world moving you around.

Agency: JWT, Venezuela
Photographer: Claudio Napolitano

Advertising in the pharmaceutical industry
Advertising in the pharmaceutical industry

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3 Responses to “Advertising in the pharmaceutical industry”

  1. Stephanie Sorine says:

    Unconventional, attention-grabbing work while being spot-on in message. Applause to you!

  2. hussein says:

    Very impressive TY.