Everyday we are bombarded by advertisements. We see this impressive concepts, developed by a bunch of creative individuals that gather themselves in packs named “agencies”. And as I see their work in advertising other entities product and service, I keep wondering: how do they advertise their own services?
If someone would ask you: what design agency would you recommend for this project? You would probably mention the name of an agency you had a positive experience with or an agency that you appreciated for a project. But how would an agency present itself to the world? How would they answer the famous questions: why should I work with you?
The following print ads display unique, creative and hilarious ideas of self-promotion, approached by agencies.
Propague Cow Parade
Agency: Propague, Florianópolis, Brazil
Creative Director: Rogério Alves
Art Directors: Gilberto Cunha, Luis Bacellar
Copywriters: Jason Braun, Rogério Alves
Photographer: Shutterstock, Over Digital
Retoucher: Leograf
Kaffeine Public Relations
Crisis PR. Wanna talk about it?
Rorschach Test helps to reveal hidden desires and fears. Making it possible to find the best approach to the problem. Deep understanding and professionalism of Kaffeine Public Relations staff are to identify and solve client’s tasks/conflicts in any sphere of interaction with society.
Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Director: Dima Tsapko
Copywriter: Nadya Skrynnyk
Illustrator: Dima Tsapko
Herezie
Herezie. Voted best young agency of the year.
Agency: Herezie, Paris, France
Executive Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Agency Producer: Evelyne Luce
Head of planning: Luc Wise
WWF / Timofey Yuriev Voronin
A perfect packaging doesn’t involve destruction.
Sustainable Advertising www.t-y-v.com
Agency: Timofey Yuriev Voronin, Toronto, Canada
Biedermann McCann
Agency: Biedermann McCann, Asunción, Paraguay
Executive Creative Director: Federico Perie
Creative Director: Oscar Vera
Art Director: Gabriel Borja
Copywriter: Marcos Valdez
Illustrator: Fran Martinez
Photographer: Youngo Choe
Y&R
Agency: Young & Rubicam, Kiev, Ukraine
Creative Director: Dmitry Barsukov
Art Directors: Anastasiya Tymoshchuk
Copywriter: Igor Tulub
Fields
Fall, rise, and now stay up there.
Sounds easy, but to win The Year’s Professional Awards we had to work very hard.
Our sport is to create.
Agency: Fields Comunicação, Brasília, Brazil
Creative Directors: Pedro Henrique Garcia, Fernando Lopes
Art Director: Diego Vieira
Copywriter: Cainã Sumarello
Illustrator: Werley
H-57 Creative Station
May the force of Typography be with you
Agency: H-57 Creative Station, Milan, Italy
Creative Directors: Matteo Civaschi, Gianmarco Milesi
Account Director: Sabrina Di Gregorio
Typographer: Matteo Civaschi
Jump!
Jump! 15 years. Boiling hormones.
Celebrating the agency 15th anniversary, Jump! created a two-page ad in which the pages were glued together using tiny pieces of two-sided adhesive tape, to bring an even more literal and humorous effect to the image. Whenever opening the magazine, the reader would have to unstick both pages , as if finding a15-year-old boy “damaged” erotic magazine.
The ad was published in a brazilian advertising yearbook.
Agency: Jump! Comunicação, Maringá – Paraná, Brazil
Creative Director: Maurício Borges
Art Director: Thiago Rodrigues
Copywriter: Ana Guadalupe
Photographer: Guilherme Menezes
Additional credits: Alexandre Nami, Cristiane Kondo
Turn
Agency: Turn, Hong Kong
Executive Creative Director / Art Director / Copywriter: Tony Hon
Creative Director: Stephen Chan
We think the answer lies within the question. Especially when it comes to marketing communication issues. So, have you any question?
