Today, in the United Kingdom, is celebrated the No Smoking Day. It is an annual health awareness day intended to help smokers who want to quit smoking. With this occasion, I’ve put together a collection of advertising campaigns that bring to your attention, why you should stop smoking.
Advertising Agency: Not Perfect | Y&R Riga, Latvia
Creative Director: Aleksandrs Betins
Art directors: Aleksandrs Betins, Karlis Dovnorovics
Copywriters: Aleksandrs Betins, Kaspars Berkis, Audrius Feigelovicius
Casa de Eurípedes
Your lungs are more sensitive than you think. Stop smoking.
Advertising Agency: Pagú Propaganda, Goiânia, Brazil
Creative Director / Copywriter: Sussy Côrtes
Art Director / Illustrator: Murilo M. Santos
Approval: Andressa Cunha
Cancer Patients Aid Association
Advertising Agency: Touchstone Advertising, Mumbai
The Breathers Pub
Lung cancer awareness
A series of ads published in fashion magazines, targeted at the fashion conscious female.
Agency: Foote Cone & Belding, Singapore
Photography: Eryk Fitkau
Lung cancer doesn’t go with Christian Dior
Turn heads in a voluminous silk dress. Not with smoking-related diseases that will kill about half of all women smokers. Embrace life in the new cigarette-free silhouette. The money you save on chemotherapy? Splurge it on vintage Dior instead.
Lung cancer is a fashion faux pas
Add instant drama with bright details, not with death. Saying no to inhaling 4000 toxic chemicals found in cigarettes is this season’s smartest move. And staying alive lets you enjoy the attention your come-hither dress brings, unless you fancy necrophiliacs.
This season’s must-have isn’t lung cancer.
Dying prematurely is out. Work this season’s eclectic by eschewing the smoking tred- about half of all women smokers will die from smoking related diseases. So toss out those cigarettes. Tulle is in, and it’s such a waste to wear it to the morgue.
Alerj Smoking Awareness
With cigarettes, your life goes to ashes.
Advertising Agency: Staff, Rio de Janeiro, Brazil
Partnership Advertising: World No Tobacco Day
Throat cancer will leave you speechless. Quit smoking.
Advertising Agency: The Classic Partnership Advertising, Riyadh, Saudi Arabia
Creative Director / Copywriter: Darryl Koch
Senior Art Director: Justus Luke
Advertising Agency: Gt Criativos, Curitiba, Brazil
Creative Director: Giba Trindade
Art Director: Alessandro Vieira
Copywriter: Guilherme Ghesti
DNF – Non-smoking association
Secondhand smokers are on the worst side of the cigarette.
Secondhand smoke is more dangerous than firsthand smoke: it contains 4000 chemicals, including 50 that can cause cancer: doritsdesnonfumeurs.fr
Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume Ulrich Chifflot
Art Director: Frederic Lerclerc
Copywriter / Photographer: Alban Coret
You don´t smoke cigarettes, cigarettes smoke you.
Advertising Agency: Neogama BBH, Brazil
Everything you do affects your children. Stop smoking with Nicorette.
Advertising Agency: DRAFTFCB KOBZA, Vienna, Austria
Creative Directors: Erich Falkner, Patrik Partl
Art Director: Andreas Gesierich
Jr. Art Director: Daniel Senitschnig
Copywriter: Florian Schwab
Account Executive: Stephanie Rossek
Chilean Corporation Against Cancer
Smoking isn’t just suicide. It’s murder.
Advertising Agency: DRAFT FCB + IDB
Creative Director: Rodrigo Gómez
Art Director / Illustrator: Paulino Caffarena
Copywriter: Gustavo Hernandez