Always wondered what kind of magic do banks practice so that clients would step in. I say wondered especially because of the economical situation of the past years. How do banks use advertising to attract attention to their services? It wasn’t mass hypnotism, as I would have imagined, but pure creativity and bursting imagination.
The following campaigns are some of the most “colorful” works of advertising in the financial environment. A collection of advertisements from all over the world. And I have to admit, it was a pleasant surprise to see more then a price reduction. Tell me what you think and share some other works of advertisements in this context. Enjoy!
Super Rich 1965 Company
Gain more.
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Directors: Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn
Creative Director: Gumpon Laksanajinda
Copywriters: Nopparat Wattanawaraporn, Kris Garfold Spindler
Gazeta Mercantil: Tug of war
It’s not easy to understand the financial universe
Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D’andrea, Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Christian Fontana
Illustrator: Pedro Izique
Barclays Corporate: Helping business turn the corner
Helping business turn the corner
It’s important to remain upbeat in a downturn. It’s a chance to re-evaluate, reinvigorate and even thrive. At Barclays Corporate, we’re helping thousands of businesses prepare for a brighter future.
To find out how we can help, visit www.barclaysturningthecorner.com
Advertising Agency: BBH, London, UK
Art Director: Andy Clough
Copywriter: Richard McGrann
Illustrator: Dermot Flynn, ICE9Studio
Typographers: Christopher Chapman, Dominic Grant
CrediScotia
Let’s make things happen.
Advertising Agency: TBWA, Lima, Peru
General Creative Director: Jorge Santibañez
Art Directors: Jorge Romero, Daniel Vera, Beto Noriega
Copywriter: Martín Vigo
Illustrator: Wilder Pallarco
Photographer: Victor Idrogo
HSBC
Advertising Agency: JWT, London, UK
Creative Director: Axel Chaldecott
Art Director: Daniel Hennesy
Photographer: Andy Rudak / Visu Artists
Model making: Ben Millar
Envision Financial
The right plan can bring your goals to life.
Advertising Agency: MacLaren McCann, Vancouver, Canada
Creative Directors: Hagan Ainsworth, David de Haas
Art Director: David de Haas
Copywriter: Brian Quittenton
Illustrator: Jode Thompson
Photographer: Clinton Hussey
Props Stylist: Siobhan O’Keefe
Banco Occidental De Descuento
The plastic can take it all
Advertising Agency: Creatia Publicidad, Caracas, Venezuela
Creative Directors: Andres Gonzalez, Edwyn Garcia
Art Directors: Maria Jose Aponte, Jorge Carrillo
Copywriter: Gabriela Pacheco
Illustrator: Michell Lecoeur
Transperth
Advertising Agency: Cooch Creative Perth, Australia
Creative Director: Ron Samuel
Art Director: Spencer Battista
Copywriter: Ron Samuel
Typographer: Spencer Battista
Retoucher: Dave, Procolor Singapore
Photographer: Alan Myles
Model Makers: Anifex Australia
Barato Coletivo
Buy together, pay less
Advertising Agency: Quintto Comunicação, Brazil
Creative Director: Kendy Shirasu
Art Directors: Kendy Shirasu, Bill Queiroga, Tiago Gondim, Emilson Oliveira
Copywriters: Jones Sampaio, Michel Barba
UBank
Develop a habit that actually rewards you.
A savings habit.
Advertising Agency: Three Drunk Monkeys, Australia
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Art Director: Scott Dettrick
Copywriters: Damian Fitzgerald, Justin Ruben
Group Content Director: Carolyn Contois
Strategic Planning Director: Fabio Buresti
Strategic Planner: Fiona Lake
Content Director: Eve Woolfson
Content Manager: Naomi Iland
Designer: Erwin Santoso
Caixa Catalunya (Bank of Catalunya)
It’s fixed but it moves.
Double Effect Diposit.
A fixed rate of interest that goes up if interest rates do.
Advertising Agency: TBWA Barcelona, Spain
Creative Directors: Ramon Sala, Fer Garcia
Art Director: Fer García
Copywriter: Ramon Sala
Illustrator: David Teixidor
FirstBank
Advertising agency: TDA Advertising & Design, Boulder, CO, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Will Geddes
Copywriter: Brad Phifer
Illustrator: Serge Seidlitz, London
