Advertising is everywhere: on the TV, on the radio, on websites. But when you approach one of the biggest video community’s and break the rules, things get interesting. Advertising on YouTube promises interaction and experience, two things that really makes you wonder what’s going on. As you will see in the following 12 YouTube videos, how different brands chose to approach their audience.
Everyone knows YouTube, the biggest online community, where you can upload and watch videos. The big screen on the middle of the page, the right sidebar from where you can choose different videos, and design that viewers have gotten used to. But there are some that break the rules. When you are a brand and 80% of your market is on YouTube, what do you do to get their attention? Nothing easier, you break the rules! You surprise them!
This collection represents 12 entity’s that chose to step up their game to create a beautiful experience, by taking advantage of the YouTube platform and developing mind-blowing awesomeness under the form of advertising.
Heineken Open Your World Experience
Heineken Taiwan launched “The Entrance” TVCF and 12 clips centered on YouTube. Beside created a surprising watching experience, we expand the story with 4 charming tools to let consumer willing to explore more stories.
The Desperados Experience
Break open a Desperados beer, invite your friends and get ready to party on youtube. Use the Youtube controls to move from kitchen to rave, where a special surprise awaits. Enjoy the Desperados Experience.
Listerine: Mouth vs. Life
The unique YouTube page uses the site’s autoplaylist functionality to allow visitors to hilight the effects of individual types of things they put their mouth though.
Royal New Zealand Air Force Challenges
Royal New Zealand Air Force tests users with four different challenges as they “fly” real-time robotic cameras over model landscapes. Users get a personalized YouTube video of their flight to share with friends.
A Girl Story
The world’s first donation-based film series starring Tarla – a girl who dreams of an education. Her story only progresses when users donate, unlocking new chapters in a seamless chain of YouTube videos.
An explosive interview of the packed action movie, The Expendebles. It takes advantage of the YouTube platform to introduce the viewer to pure awesomeness! Love it!
Intel: The Escape
Have you got what it takes to escape? This new campaign from Intel integrates film, interactivity and social networking into a single seamless experience – making your the hero.
Map My Summer
Map My Summer from YouTube asks what does an Australian Summer really look like?
Here is a different kind of YouTube experience from Hugo Boss for the new fragrance “HUGO Just Different”.
Skittles Touch the Rainbow
Touch the Rainbow on YouTube. Seriously. People were asked to literally touch their computer screen and watch as their finger played a starring role in a Skittles commercial.
Ikea Happy to Bed
Tipp-Ex White and Rewrite
Write, erase, and rewrite at your will the adventures of a hunter and a bear. The campaign, while being fully integrated in YouTube, allows viewers to use their imagination and discover over 50 hilarious movies!