Alpha Males is an interesting project, using shape and color to give a typographical tribute to the world’s manliest males.
When two senior advertisers, Stuart Jackson and Gareth Hopkins, get together and add their 20 years experience in the field, an amazing project gets created.
Adding the 26 letters of the alphabet, 26 iconic men and a creative point of view, things get a new look.
In a short talk with Stuart, he said :
The Alpha Males has happened very quickly. From inception to delivery was only a matter of 2-3 weeks meaning a lot of hard work through the night. We are both really big fans of well crafted design and always strive to deliver work centered around a strong, tight idea. The Alpha Males gave us the opportunity to play with simple letterforms and bold individual characteristics, playing off some clever word play.
Keep an eye on their website thealphas.co.uk as future projects will join in. Also, look around the Alpha Males website in case you are interested in buying some of the posters.
A is for Alan Sugar. Silver-bearded alpha business mogul famous for firing entrepreneurial misfits.
B is for B.A Baracus. Pity the fool who messes with this alpha. Only known weakness is a fear of being airborne (nothing a nice glass of milk can’t fix).
C is for Cassius Clay. Heavyweight alpha with a tongue as fast as his fists. Butterfly. Bee. Boom by ay.
D is for Don Draper. Old Fashioned-supping alpha and legendary mad man/remover of bras.
E is for Ernesto Che Guevara. Freedom-fighting alpha and the face that sold a thousand t-shirts.
F is for Fantastic Mr Fox. Hirsute alpha with an eye on your chickens. Self-confessed poultry addict and scourge of greedy farmers.
G is for Gonzo. Death-defying, can-do alpha with a heart as big as the kink in his nose.
H is for Hulk Hogan. Moustachioed, yellow-vested wrestler who proved spandex is perfectly acceptable alpha-wear. Watcha gonna do?
I is for Ian Botham. Beefy, cricket-loving alpha with a bowl as ferocious as his mullet.
J is for James Bond. Golden fingers. Golden eyes. Golden guns. Nothing shakes or stirs everyone’s favorite undercover alpha.
K is for Keith Lemon. Highly sexed, tangerine-haired alpha who’d like nothing more than to smash your back doors in. Ooooosh.
L is for Liam Gallagher. Alpha Manc and professional mardy bum. Our kid can still snarl out a song with the best of ‘em.
M is for Mick Jagger. The legendary snake-hipped, big-lipped alpha. He’s got the moves like, erm, himself?
N is for Noah. Animal-lover and potential OCD sufferer. Huge alpha-points for sticking to his guns and nabbing the last laugh.
O is for Ozzy Osbourne. Iconic bat-eating Brummie alpha who’s been there and done that. A lot of that in fact.
