Alpha Males is an interesting project, using shape and color to give a typographical tribute to the world’s manliest males.
When two senior advertisers, Stuart Jackson and Gareth Hopkins, get together and add their 20 years experience in the field, an amazing project gets created.
Adding the 26 letters of the alphabet, 26 iconic men and a creative point of view, things get a new look.
In a short talk with Stuart, he said :
The Alpha Males has happened very quickly. From inception to delivery was only a matter of 2-3 weeks meaning a lot of hard work through the night. We are both really big fans of well crafted design and always strive to deliver work centered around a strong, tight idea. The Alpha Males gave us the opportunity to play with simple letterforms and bold individual characteristics, playing off some clever word play.