Art, advertising and body painting
June 17, 2011

Art, advertising and body painting

Advertising, Showcase | comments 10 | 4634 Views

Art is painting, and painting is a art. Painting is a mode of expression,and when we take them colors and use a different canvas, like for example, the human body, we get a new way to communicate in advertising.
The following showcase represents some examples of brands that chose to approach there target market with a more creative message, using body painting.

NOTE: Look closer, not only at the art itself , but how they use this method to communicate what they have to say. if you want to look at it from another perspective, this could be the answer to does that don;t get advertising:
the market: we don’t get it!
the agency: let us paint you a picture.

What do you think?

NOTE: this will be a continually updated showcase!

Ford Environmental Conservation Award

Those who help nature end up helping themselves.
Sing up for the 15th environmental conservation award.

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director: Sthefan Ko
Copywriter: Fabio Leao
Photographer: Regis Fernandez
Illustrator: Sthefan Ko

Art, advertising and body painting ford nature fish
Art, advertising and body painting ford nature monkey

WWF

” Give a hand to wildlife.

Advertising Agency: Saatchi&Saatchi Simko, Geneva, Switzerland
Creative Director: Olivier Girard
Art Director: Nicolas Poulain
Copywriter: Jean-Michel Larsen
Body painter: Guido Daniele

Art, advertising and body painting WWF Crocodile
Art, advertising and body painting WWF Eagle
Art, advertising and body painting WWF Elephant
Art, advertising and body painting WWF Tiger
Art, advertising and body painting WWF Toukan
Art, advertising and body painting WWF Zebra

Gold’s Gym

Advertising Agency: jotabequ GREY, Costa Rica
Creative Director: Alexander Obando
Art Director: Héctor Acuña
Photographer: Noelia Badilla

Art, advertising and body painting Gold's Gym Tank
Art, advertising and body painting Gold's Gym Excavator
Art, advertising and body painting Gold's Gym Forklift

Pampaverde: Extra big burger

Advertising Agency: La Mesa, Santiago, Chile
Executive Creative Director: Sebastián Katz
Creative Director: Sebastián Katz
Art Directors: Jorge Llewellyn, Cristian Toffolo
Copywriter: Cristián Zarzar

Art, advertising and body painting Pampaverde: Extra big burger

Kimberly – Clark Professional

Do you know what you wash your hands with? One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.

Advertising Agency: Ogilvy Costa Rica
General Creative Director: Nicolás Schumacher
Creative Director: Ronny Villalobos
Copywriter: Alonso Cortés
Illustrator: Rodrigo Piedra
Photographer: Ricardo Quirós
Art Directors: Roberto Leitón, Daniel Lopez

Art, advertising and body painting Kimberly-Clark Professional : Blob
Art, advertising and body painting Kimberly-Clark Professional : Crab
Art, advertising and body painting Kimberly-Clark Professional : Octopus
Art, advertising and body painting Kimberly-Clark Professional : Predator

Secretaria Estadual Da Saúde

” Your hands can be dangerous.
Wash them with soap and water to keep bacteria at bay.

Advertising Agency: Agência Matriz, Porto Alegre, Brazil
Creative Directors: Roberto Philomena, Telmo Ramos
Art Directors: Jorge Appio, Paulo Moraes
Copywriter: Magali Moraes
Illustrator: Fescher Neoilustração
Photographer: Raul Krebs

Art, advertising and body painting Secretaria Estadual Da Saúde: Monster Hands, 1
Art, advertising and body painting Secretaria Estadual Da Saúde: Monster Hands, 2
Art, advertising and body painting Secretaria Estadual Da Saúde: Monster Hands, 3
Art, advertising and body painting Secretaria Estadual Da Saúde: Monster Hands, 4

Conservação Internacional

” When they speak, we listen.
Conservação Internacional

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Director: Gabriel Jardim
Copywriter: Vinicius Bandeira
Illustrator: Paige Thompson
Photographer: Paige Thompson

Art, advertising and body painting ONG Conservação Internacional: Lipstick, Bee
Art, advertising and body painting ONG Conservação Internacional: Lipstick, Crab
Art, advertising and body painting ONG Conservação Internacional: Lipstick, Jaguar

Breast Cancer Foundation

Are you obsessed with the right things?

Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios

Art, advertising and body painting Breast Cancer Foundation: Bad hair day

” Are you obsessed with the right things?
The difference between a bad hair day and breast cancer is of life and death.
Regular breast checks are the best way to fight cancer.
Show support for the woman in your life by purchasing a pink ribbon.

Art, advertising and body painting Breast Cancer Foundation: Spot

” Are you obsessed with the right things?
The difference between a pimple and breast cancer is of life and death.
Regular breast checks are the best way to fight cancer.
Show support for the woman in your life by purchasing a pink ribbon.

Art, advertising and body painting Breast Cancer Foundation: Bottom

” Are you obsessed with the right things?
The difference between a big but and breast cancer is that of life and death.
Regular breast checks are the best way to fight cancer.
Show support for the woman in your life by purchasing a pink ribbon.

CVV (Suicide Prevention Center)

We transform sadness into hope

Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: César Noda
Retoucher: Kado Digital Art
Photographer: Shutterstock

Art, advertising and body painting  CVV (Suicide Prevention Center): Sadness, Guy
Art, advertising and body painting  CVV (Suicide Prevention Center): Sadness, Girl

AT&T Wireless International Roaming

Advertising Agency: BBDO Atlanta/New York, USA
Executive Creative Directors: Susan Credle, Rich Wakefield
Art Director: Brian Locascio
Copywriter: Bridget Prophet
Producer: Chris Buda
Artist: Guido Daniele

Art, advertising and body painting AT&T Wireless International Roaming: Zimbabwe
Art, advertising and body painting AT&T Wireless International Roaming: Jamaica
Art, advertising and body painting AT&T Wireless International Roaming: India
Art, advertising and body painting AT&T Wireless International Roaming: Australia Boomerang
Art, advertising and body painting AT&T Wireless International Roaming: Thailand White Elephants
Art, advertising and body painting AT&T Wireless International Roaming: Switzerland
Art, advertising and body painting AT&T Wireless International Roaming: Russia
Art, advertising and body painting AT&T Wireless International Roaming: Paraguay Iguana
Art, advertising and body painting AT&T Wireless International Roaming: Norway Viking Ship
Art, advertising and body painting AT&T Wireless International Roaming: Morocco Sand Dunes
AT&T Wireless International Roaming: Mexico Maya
Art, advertising and body painting AT&T Wireless International Roaming: Mexico Chillies
Art, advertising and body painting AT&T Wireless International Roaming: Japan Koi Fish
Art, advertising and body painting AT&T Wireless International Roaming: Japan Gheishas
Art, advertising and body painting AT&T Wireless International Roaming: Italy Rialto Bridge
Art, advertising and body painting AT&T Wireless International Roaming: Italy
AT&T Wireless International Roaming: Holland
AT&T Wireless International Roaming: Greece
Art, advertising and body painting AT&T Wireless International Roaming: England Tea Pots
Art, advertising and body painting AT&T Wireless International Roaming: England Stonehenge
Art, advertising and body painting AT&T Wireless International Roaming: England Queen Guards
Art, advertising and body painting AT&T Wireless International Roaming: England Big Ben
AT&T Wireless International Roaming: Egypt
AT&T Wireless International Roaming: Cruise Ship
Art, advertising and body painting AT&T Wireless International Roaming: Costarica
Art, advertising and body painting AT&T Wireless International Roaming: China Pandas
AT&T Wireless International Roaming: China Great Wall
AT&T Wireless International Roaming: China Dragon
Art, advertising and body painting AT&T Wireless International Roaming: Brazil

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10 Responses to “Art, advertising and body painting”

  1. That is great research and a fantastic topic that is rarely touched. Well done, Sergiu!!!

    • Sergiu says:

      thank you! I try to bring more finesse to the all “showcase game”, not just “Look at the pretty picture!”

  2. [...] Mehr bemalte Körper: Art, advertising and body painting » Wabbaly. [...]

  3. [...] Art, advertising and body painting [...]

  4. [...] Art, advertising and body painting [...]

  5. [...] Pero podemos encontrar bueno ejemplos de este tipo de trabajo en la publicidad y en  otros países como  las campañas de la Wwf o Att donde las manos pasan a ser el principal elemento para realizar las pinturas, sin mas que decir los dejo con algunos ejemplos y recuerden que pueden ver mas ejemplos en el siguiente enlace: Cuerpos pintados [...]

  6. Johan says:

    Great collection! Only “problem” I see it that now the body paint idea “is done” – but I guess there are more creative ideas how to do it

    • As long as there will be a good communication plan behind the design/idea , the body paint approach will always deliver. But you are right with one thing, when scrapers join the party things start to stink.

  7. Ana says:

    This is superb! Thank you for compiling this and sharing it with us :) .