Art is painting, and painting is a art. Painting is a mode of expression,and when we take them colors and use a different canvas, like for example, the human body, we get a new way to communicate in advertising.
The following showcase represents some examples of brands that chose to approach there target market with a more creative message, using body painting.
NOTE: Look closer, not only at the art itself , but how they use this method to communicate what they have to say. if you want to look at it from another perspective, this could be the answer to does that don;t get advertising:
the market: we don’t get it!
the agency: let us paint you a picture.
What do you think?
NOTE: this will be a continually updated showcase!
Ford Environmental Conservation Award
Those who help nature end up helping themselves.
Sing up for the 15th environmental conservation award.
Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director: Sthefan Ko
Copywriter: Fabio Leao
Photographer: Regis Fernandez
Illustrator: Sthefan Ko
WWF
” Give a hand to wildlife.
Advertising Agency: Saatchi&Saatchi Simko, Geneva, Switzerland
Creative Director: Olivier Girard
Art Director: Nicolas Poulain
Copywriter: Jean-Michel Larsen
Body painter: Guido Daniele
Gold’s Gym
Advertising Agency: jotabequ GREY, Costa Rica
Creative Director: Alexander Obando
Art Director: Héctor Acuña
Photographer: Noelia Badilla
Pampaverde: Extra big burger
Advertising Agency: La Mesa, Santiago, Chile
Executive Creative Director: Sebastián Katz
Creative Director: Sebastián Katz
Art Directors: Jorge Llewellyn, Cristian Toffolo
Copywriter: Cristián Zarzar
Kimberly – Clark Professional
Do you know what you wash your hands with? One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.
Advertising Agency: Ogilvy Costa Rica
General Creative Director: Nicolás Schumacher
Creative Director: Ronny Villalobos
Copywriter: Alonso Cortés
Illustrator: Rodrigo Piedra
Photographer: Ricardo Quirós
Art Directors: Roberto Leitón, Daniel Lopez
Secretaria Estadual Da Saúde
” Your hands can be dangerous.
Wash them with soap and water to keep bacteria at bay.
Advertising Agency: Agência Matriz, Porto Alegre, Brazil
Creative Directors: Roberto Philomena, Telmo Ramos
Art Directors: Jorge Appio, Paulo Moraes
Copywriter: Magali Moraes
Illustrator: Fescher Neoilustração
Photographer: Raul Krebs
Conservação Internacional
” When they speak, we listen.
Conservação Internacional
Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Director: Gabriel Jardim
Copywriter: Vinicius Bandeira
Illustrator: Paige Thompson
Photographer: Paige Thompson
Breast Cancer Foundation
Are you obsessed with the right things?
Advertising Agency: DDB, Singapore
Executive Creative Director: Joji Jacob
Creative Director: Thomas Yang
Copywriter: Khairul Mondzi
Art Director: Andrea Kuo
Account Director: Rowena Bhagchandani
Account Executive: Ng Ling Kai
Illustrator: Andy Yang Soo Kit
Digital retoucher: Agnes Teo
Photographer: Allan Ng / Republic Studios
” Are you obsessed with the right things?
The difference between a bad hair day and breast cancer is of life and death.
Regular breast checks are the best way to fight cancer.
Show support for the woman in your life by purchasing a pink ribbon.
” Are you obsessed with the right things?
The difference between a pimple and breast cancer is of life and death.
Regular breast checks are the best way to fight cancer.
Show support for the woman in your life by purchasing a pink ribbon.
” Are you obsessed with the right things?
The difference between a big but and breast cancer is that of life and death.
Regular breast checks are the best way to fight cancer.
Show support for the woman in your life by purchasing a pink ribbon.
CVV (Suicide Prevention Center)
We transform sadness into hope
Advertising Agency: Seven Comunicação Total, Blumenau, Brazil
Creative Director: Juliano Tejada
Art Director / Illustrator: Mário Sérgio Ferreira
Copywriter: César Noda
Retoucher: Kado Digital Art
Photographer: Shutterstock
AT&T Wireless International Roaming
Advertising Agency: BBDO Atlanta/New York, USA
Executive Creative Directors: Susan Credle, Rich Wakefield
Art Director: Brian Locascio
Copywriter: Bridget Prophet
Producer: Chris Buda
Artist: Guido Daniele
