Internet Explorer 9 has teamed up with its users last Friday and Saturday , to fight “Mr. Clutter”, “The Eternal Loadeworm” and “Peeping-Tom”. “Battle for Beauty” is the name of the game thrum which Microsoft is trying, and succeeds , to show the true potential of IE9. With the help of HTML5 we are introduced to a new experience, an new way to interact with the browser, by playing a game.
TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience.Even if it is not the first game created with HTML , it has its own appeal.
Advertising Agency: Taxi, Montreal, Canada
Creative Directors: Jean-François Houle, Dominique Trudeau
Art Director: Nicolas Thiboutot
Copywriters: Martin Charron, Jean-François DaSylva-Larue
Producers: Maxime Boivin, Jacques Latreille
Strategic Planner : Valery Loranger
Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon
Offsite experience: Moment Factory
Interactive programming: QuatreCentQuatre
Event staffing: NewAd
Social media seeding: Hypractif
Illustrator: Paul Laberge
In downtown Toronto, launch of the Internet Explorer 9 in a interactive and multimedia environment outside. The crowd are interacting with online internet users, lights, smoke and sound are generated from the internet.