Campaigns that build environmental awareness

Campaigns that build environmental awareness

Every action has a reaction, and 16 campaigns show how the action of humans impact the environment in a way that kills.
This visual narration has the purpose to create environmental awareness and present how agencies around the world chose to entangle themselves in this sensitive subject.

It is interesting to me, that even if behind this campaigns are the same organisations, the diversity of the message and visual coding is amazing (a result of collaborating with different agencies , but still amazing). Subtle or direct, the way this campaigns sustain there visual message is worth of analyzing.
Building environmental awareness, a visual narration that introduces you to the informational aspect of advertising.

Cero Caza De Ballenas

Scientists in Iceland want to prove their theory: whether the world will let them exterminate whales.
TEXT Commercial whale hunting has been prohibited since 1986. In August 2003, after a 14-year period of inactivity, Iceland announced that it was resuming whale hunting for “scientific purposes”. From that date onwards, whale meat from these investigations has been commercialized for human consumption in Asian countries.
Without you, whales are alone.
www.cerocazadeballenas.cl

Advertising Agency: Los Quiltros, Santiago, Chile
Executive Creative Director: Rodrigo Gómez
Creative Directors: Rodrigo Elissalde, Rodrigo Duarte
Art Director / Illustrator: Rodrigo Elissalde
Copywriter: Rodrigo Duarte

Campaigns that build environmental awareness - Cero Caza De Ballenas

Campaigns that build environmental awareness - Cero Caza De Ballenas

International Fund for Animal Welfare

Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creative Director: Keith Nicolas
Creatives: Harsh Kapadia, Chris Andrews
Illustrator: Tom Bagshaw
Typographer: Darren Evans
Agency Production: Michael Travers
Account Director: Daniel King
Production Company: Central Illustration Agency

International Fund for Animal Welfare: Sanctuary

Campaigns that build environmental awareness - International fund for animal welfare sanctuary

To research their abundance in the Southern Ocean Whale Sanctuary, 680 whales were murdered last season.
Now the Sanctuary is less abundant.
Stop the slaughter. Help us at ifaw.org

International Fund for Animal Welfare: Minke

Campaigns that build environmental awareness - International Fund for Animal Welfare minke

To investigate their genetic diversity, 720 Minke whales were killed last year.
Minke whales now have less genetic diversity.
Stop the slaughter. Help us at ifaw.org

International Fund for Animal Welfare: Sei

Campaigns that build environmental awareness - International fund for animal welfare sei

Last year 100 Sei whales were butchered to study their eating habits.
100 Sei whales will not be eating again.
Stop the slaughter. Help us at ifaw.org

Bund

Every 60 seconds a species dies out.
Each minute counts. Each donation helps. Bund.net

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Florian Schwalme, Mathias Rebmann
Art Directors: Ksenia Slavcheva, René Gebhardt, Björn Kernspeckt
Account Managers: Christine Scharney, Susanne Kieck
Illustrator: Peppermill Berlin
Graphic Designer: Sebastian Frese

Campaigns that build environmental awareness - environmental awareness brown bear
Campaigns that build environmental awareness - environmental awareness gorilla
Campaigns that build environmental awareness - environmental awareness seal

WWF Bluefin Tuna overfishing – France

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold

WWF Bluefin Tuna overfishing: Rhino

Campaigns that build environmental awarenes - wwf tuna rhino
Would you care more if I was a rhino?

WWF Bluefin Tuna overfishing: Panda

Campaigns that build environmental awarenes - wwf tuna panda
Would you care more if I was a panda?

WWF Bluefin Tuna overfishing: Gorilla

Campaigns that build environmental awareness - wwf tuna gorilla
Would you care more if I was a gorilla?

Fundacion Rio Baker

The dirty face of clean energy.
With dams, Patagonia is on it’s way to extinction.

Advertising Agency: Ella Entro Por Mi Ventana, Chile
Creative Director: Daslav Maslov
Editors: Andres Tampassi, Monica Garcia
Art Director: Daslav Maslov
Illustration / Photography: Astro LC

Campaigns that build environmental awareness Fundacion Rio Baker
Campaigns that build environmental awareness Fundacion Rio Baker
Campaigns that build environmental awareness Fundacion Rio Baker

Sea Shepherd Conservation Society

Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan

Campaigns that build environmental awareness - sea shepherd conservation society

When you see a tuna, think panda. The bluefin tun is now on the brink of extinction, thanks to industrial overfishing and corporate greed. Breeding population could disappear from our oceans as early as 2012. Please do your bit to end this trade. Don’t sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org

Campaigns that build environmental awareness - sea shepherd conservation society

When you see a tuna, think panda. The bluefin tuna is so threatened, it is likely to disappear from ocean in just a few years. Industrial overfishing has already wiped out 85% of the bluefin populations in the Atlantic and Mediterranean. Act now to save the rest. Don’t sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org

Campaigns that build environmental awareness - sea shepherd conservation society

When you see a tuna, think panda. The bluefin tune is now critically endangered to the point of extinction. Industrial overfishing, fueled by the voracious appetite for tuna in several parts of Asia, is killing off the remaining breeding populations. Act quickly to save what’s left. Don’t sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org

Save the Rhino

Nothing we will ever bring them back.

Advertising Agency: Stick, Johannesburg, South Africa
Creative Directors: Mike Ellman-Brown, Darryl Cowling
Art Director: Jonathan Wolberg
Copywriter: Mike Ellman-Brown
Photographer: Jonathan Wolberg / Stock images
Retoucher: Rob Frew

Campaigns that build environmental awareness - save the rhino
Campaigns that build environmental awareness - save the rhino
Campaigns that build environmental awareness - save the rhino

WWF – Italy

If you see an animal, you’re missing something. WWF.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet

WWF: Shark

Campaigns that build environmental awareness - wwf shark

WWF: Pelican

Campaigns that build awareness - wwf pelican

WWF: Dog

Campaign that build environmental awareness - wwf dog

WWF: Snake

Campaign that build environmental awareness - wwf snake

WWF: Owl

Campaign that build environmental awareness - wwf owl

WWF: Whale

Campaign that build environmental awareness - wwf whale

WWF: Moray

Campaign that build environmental awareness - wwf moray

WWF: Frog

Campaign that build environmental awareness - wwf frog

WWF: Dolphin

Campaign that build environmental awareness - wwf dolphin

WARF (The Wild Animal Rescue Foundation of Thailand)

Advertising Agency: Monday, Bangkok, Thailand
Executive Creative Directors: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriters: Nopharit Dusadeedumkoeng, Passapol Limpisirisan
Art Directors: Piya Ngow, Wiboon Leepakpreeda
Agency Producer: Wannaporn Jitsom
Phographers / Retouchers: Anuchai Secharunputong, Nok Pipattungkul, Remix Studio

WARF (The Wild Animal Rescue Foundation of Thailand): Deer

Campaigns that build environmental awareness - WARF  deer
Forest brings the extinct back to life
Do you think that extinct animals are gone? Huai Kha Khaeng is still the forest in Thailand that has extinct animals. However, deforestation forces them to live only deep forests. That’s why we can’t see them. To bring them back, join us by being an eco-volunteer to help increase forestland and expand their breeding sites.
www.warthai.org

WARF (The Wild Animal Rescue Foundation of Thailand): Tapir

Campaigns that build environmental awareness - WARF  tapir
Forest brings the extinct back to life
Do you think that extinct animals are gone? Huai Kha Khaeng is still the forest in Thailand that has extinct animals. However, deforestation forces them to live only deep forests. That’s why we can’t see them. To bring them back, join us by being an eco-volunteer to help increase forestland and expand their breeding sites.
www.warthai.org

WARF (The Wild Animal Rescue Foundation of Thailand): Bird

Campaigns that build environmental awareness - WARF  bird
Forest brings the extinct back to life
Do you think that extinct animals are gone? Huai Kha Khaeng is still the forest in Thailand that has extinct animals. However, deforestation forces them to live only deep forests. That’s why we can’t see them. To bring them back, join us by being an eco-volunteer to help increase forestland and expand their breeding sites.
www.warthai.org

WWF – China

Set harm, get harm.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu Yan’gang Wang
Designers: Yan’gang Wang
Copywriter: Lili Su

Campaigns that build environmental awareness - shark animal protection

Campaigns that build environmental awareness - tiger animal protection

WWF – Turkey

Exploiting the ecosystem also threatens human lives.
For a living planet. wwf.org

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca
Account Supervisor: Asli Haymana

Campaigns that build environmental awareness -  wwf bird
Campaigns that build environmental awareness -  wwf shark

WWF: Biodiversity And Biosafety Awareness

What will it take before we respect the planet?

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Chris Garbutt
Art Director: Emmanuel Bougnères
Copywriter: Edouard Perarnaud
Art Buyer: Laurence Nahmias
Illustrators: Mathieu Javelle, Stephane Balesi
Photographer: Raphael Van Butsele
Typographer: Sid Tomkins
Advertiser’s Supervisor: Jacques-Olivier Barthes
Account Supervisors: Benoît De Fleurian, Elie Sicsic, Nathalie Avedissian, Laurent Janneau

Campaigns that build environmental awareness - biodiversity and biosafety awareness elephant
Campaigns that build environmental awareness - biodiversity and biosafety awareness rhinoceros
Campaigns that build environmental awareness - biodiversity and biosafety awareness whale
Campaigns that build environmental awareness - biodiversity and biosafety awareness bear

WWF – India

Our life at the cost of theirs?

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mandar Wairkar
Illustrators: Swapnil Nilkanth, Nishikant Palande
Copywriters: Sumanto Chattopadhyay

Campaigns that build environmental awareness wwf elephant
Campaigns that build environmental awareness wwf rhino
Campaigns that build environmental awareness wwf turtle

WWF: Comic Noir – Spain

WWF at the Madrid Comic Show. WWF and Leo Burnett Iberia made a special campaign targeting youngsters during the last Madrid Comic show.The campaign was illustrated by local artists Dejavu Collective and has been promoted in top comic books stores in Spain.

Advertising Agency: Leo Burnett, Madrid, Spain
Executive Creative Director: Chacho Puebla
Creative Director: Francisco Cassis, Sergio Lobo
Copywriter: Francisco Cassis
Art director: Alejandro Hernán
Creative Advisor: Tura
Ilustrator: Deja Vu Collective
Account director: Ricardo Del Campo
Account supervisor: Carmen Corujo

Campaigns that build environmental awareness
Campaigns that build environmental awareness
Campaigns that build environmental awareness

Surfrider Foundation, Sea Animals 2010

Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com

Advertising Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Directo : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Illustrator: John-Paul Thurlow

Surfrider Foundation, Sea Animals 2010: Whale Hunter

Campaigns that build environmental awareness - YR Paris Surfrider The Whale Hunter

Surfrider Foundation, Sea Animals 2010: Seal Hunter

Campaigns that build environmental awareness - YR Paris Surfrider The Seal Hunter

Surfrider Foundation, Sea Animals 2010: Fishs Hunter

Campaigns that build environmental awareness - YR Paris Surfrider The Fishs Hunter

Endangered Wildlife Trust

If you don’t pick it up they will.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapelton
Creative Director: Adam Weber
Art Director: Wihan Meerholz
Copywriter: Jared Osmond
Photographer: Chris Jordan
Senior Account Director: Bridget Langley
Account manager: Katiso Maarohanye

Campaigns that build environmental awareness - endangered wildlife trust bottle top
Campaigns that build environmental awareness - endangered wildlife trust golf ball
Campaigns that build environmental awareness - endangered wildlife trust lighter

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