Always wondered how the pharmaceutical industry pushes their products to the masses, especially when people grow more skeptical about their usefulness in our development and the set of laws that guide the distribution. We know why we take them, we are sick, we are treating diseases. So what points are they leveraging to create awareness and demand?
How is the advertising designed to make the consumer to understand a product’s benefits ?
Continue reading Advertising in the pharmaceutical industry
Advertising is a good way to push a product, to communicate but only when you understand the environment you are working in and know how to take advantage of it. Here we have 8 online advertising campaigns that take advantage of the interactive nature of the Internet and offer us entertainment.
Continue reading Online advertising, 8 website campaigns that deserve your attention
A creative collection for your inspiration, advertising alcohol. A perspective on how different alcohol brands try and succeed , more or less, to create an interesting visual experience for their target market.
Continue reading Advertising alcohol, 17 examples for your inspiration
Advertising is everywhere: on the TV, on the radio, on websites. But when you approach one of the biggest video community’s and break the rules, things get interesting. Advertising on YouTube promises interaction and experience, two things that really makes you wonder what’s going on. As you will see in the following 12 YouTube videos, how different brands chose to approach their audience.
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Print advertising that makes you discover the product, and all have one thing in commune, automobile brands. A visual introduction to how automobile manufacturers present their brands in advertising.
A collection of automobile brands that chose to advertise their products with an indirect approach.
Continue reading Automobile manufacturers, brands in advertising
The human body has become a favorite playground in advertising. A collection of adverts that show how products and services leave their mark on the human body in a “controlled environment”, the advertisers mind.
Continue reading The human body in advertising