Category Archives: Advertising

Showcasing interesting projects in the field of advertising.

Evian: Live Young Campaign

Evian is a French brand of mineral water coming from several sources near Évian-les-Bains, on the south shore of Lac Léman.
2 years after the baby skates, Evian offers a new experience Live young: a film clip and participatory.
This time, Evian is promoting the Live Young spirit with an immersive brand experience that allows consumers to become a part of the new campaign and show that youth is not just a question of age but (also and) more importantly, a state of mind.

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Brain Candy Toys: Advertising Campaign

Educational toys and teacher’s resources are what you’ll find lining the shelves at Brain Candy Toys, but what you’ll really discover is an independent toy store with a mission to inspire tomorrow’s youth to think.

Brain Candy Toys – located in Bedford, Nova Scotia – brings this belief to life every day with an inventory that includes 3D puzzles, science and math kits, hand-crafted cars and trains, as well as a wide selection of teaching aids. You won’t find any mindless DVD’s or video games here.

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First Floor Under Magazine: Piracy

Milan is opposed to music piracy in the spaces TBWA \ Italy. 6500 cd used, more than 200 hours, 6 photographic subjects, an installation and a video: these are the numbers of shows conceived by Mirco Pagano Piracy and Moreno De Turkish subjects for which the icons of the music world recreated using the original cd their greatest hits.

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World Water Day: Water Ink

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited have rolled out a campaign to build awareness of the scourge of undrinkable water.

Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.

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Duracell Ultra

The famous Pink Bunny jumps in with all its energy, as always. Only this time he is not competing, instead he is portrayed as the source of energy : of a rhino, a sumo warrior and a tornado.
Using this three symbols of power (the rhino, the sumo warrior and the tornado), Duracell Ultra becomes more then a battery, it becomes a source of power/energy. And I have to admit, it’s a breath of fresh air to see that the bunny is in no competition anymore, but a symbol of power. Also, the energizing tempo of the video has its own push of energy. Love it!

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