In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man. “WE ARE ANIMALS”: more than just a signature, a lasting statement.
Left Brain – Right Brain” represents the new campaign created by Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel for Mercedes Benz. We are introduced to the left and right brain “perspective” with the help of: paint, passion and music.