Gatorade: Brand Videology May 8, 2011

Gatorade: Brand Videology

Posted in Advertising, Motion | comments 5

Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into particular milestones that become interwoven into an even bigger picture—a bigger, richer story. For Gatorade, Tether focused on one 16-month period in time. A perspective on what it’s like to help evolve

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MTV: The Music Never Stops May 2, 2011

MTV: The Music Never Stops

Posted in Advertising, Motion | comments 0

For a new installment of the Music Never Stops campaign for MTV, Loducca creates an animated sequence in the medium of.. balloons. The spot, directed by Dulcidio Caldeira out of Paranoid Brazil, is a stop motion animation, with each balloon acting as a frame.

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ShapeShifter April 27, 2011

ShapeShifter

Posted in Motion | comments 1

Beauty, impact, breath taking details. That’s what Charlex created under the name of “Shapeshifter”, 2 minutes of pure awesomeness. Shapeshifter is one of those videos that you want to watch over, and over, and … never stop until you want to see every detail!

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ghj April 27, 2011

Table 7

Posted in Motion | comments 0

Have you ever had the felling that someone is watching you? Sitting at a table, a couple on the brink of a breakup has an intimate conversation, unaware that their every word is being closely monitored. However, not all is as it seems.

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Symmetry April 25, 2011

Symmetry

Posted in Motion | comments 2

This type of image has great appeal , it makes for “good” shape relationship. Many people automatically gravitate to symmetry. We are symmetrical after all : two eyes, two ears, etc.. Look around at consumer products and graphics to see how many use symmetry. You will find that it is the dominant organizational concept.

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