Gatorade: Brand VideologyMay 8, 2011

Gatorade: Brand Videology

Posted in Advertising, Motion | comments 5

Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into particular milestones that become interwoven into an even bigger picture—a bigger, richer story. For Gatorade, Tether focused on one 16-month period in time. A perspective on what it’s like to help evolve

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ShapeShifterApril 27, 2011


Posted in Motion | comments 1

Beauty, impact, breath taking details. That’s what Charlex created under the name of “Shapeshifter”, 2 minutes of pure awesomeness. Shapeshifter is one of those videos that you want to watch over, and over, and … never stop until you want to see every detail!

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ghjApril 27, 2011

Table 7

Posted in Motion | comments Comments Off

Have you ever had the felling that someone is watching you? Sitting at a table, a couple on the brink of a breakup has an intimate conversation, unaware that their every word is being closely monitored. However, not all is as it seems.

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SymmetryApril 25, 2011


Posted in Motion | comments 2

This type of image has great appeal , it makes for “good” shape relationship. Many people automatically gravitate to symmetry. We are symmetrical after all : two eyes, two ears, etc.. Look around at consumer products and graphics to see how many use symmetry. You will find that it is the dominant organizational concept.

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vikPASS3April 20, 2011

Tempest Freerunning Academy – Let The Training Begin

Posted in Motion | comments 4

Free running or freerunning is a form of urban acrobatics in which participants, known as free runners, use the city and rural landscape to perform movements through its structures… Watch this epic video show casing some of the obstacles and areas found at The Academy. Tempest Freerunning Academy is California’s first indoor training facility solely

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