Have you ever looked at a pictures for so long that it appeared to come alive? Well, you where not imagining! Creating a .gif animation would not attract to many people, but when you ad an artistic feel to it, and not to mention an interesting subject, you get a cinemagraph.
Cinemagraph is the new approach brought by Jamie Beck (fashion photographer) and Kevin Burg (graphic artist and designer).
In an interview for the turnstyle news magazine, Jamie and Kevin tell us why they approach the .gif:
“We wanted to tell more of a story than a single still frame photograph, but didn’t want the high maintenance aspect of a video. In preparation for Fashion Week we were trying to figure out a way to show more about what it was like being there, so cinemagraphs were born out of a need to tell a story in a fast digital age.”
You can read more about what they talked here