Following the past advertising posts I thought of putting together something about fashion, more exactly, about those creative bunch of adverts that challenge your eyes. Ads that distance themselves from the cheapness of the hoard, from the overuse of sex appeal to give value to their products.
Creative print advertising and fashion, plain and simple, campaigns that present clothing products with a focus on originality and visual flair. You know what I am talking about, ads that make you go bananas because you don’t get what is all about (Issey Miyake Pleats Please), so that you can go in a hysteric laughter after ten minutes (it may be just me) when you find out the idea behind it.
Enough with that, here we have 11 advertising campaigns that take advantage of their environment, the printed layout, and present their products attached to : humor, symbolic features and pure playfulness.
Stylerebirth.com online lingerie store
Indecent exposure can be forgiven.
Agency: Kwirkly, Lagos, Nigeria
Creative / Principal Partner: Chris Ogunlowo
Creative Partners: Fola Fayanjuola, Emmanuel Ogabi
Art Directors: Segun Olawoagbo, Seye Kuyinu
Copywriter: Gbemi Adekanmbi
Illustrator: Emmanuel Ogabi
Nigeria, a country with muslim values/laws, has been trying to pass a law on indecent dressing (especially targeting women).
Yalook.com Fashion Faces
Down vest by Tommy Hilfiger and many more fashion brands on yalook.com
Development of a new online fashion retailer from naming and brand personality, look and feel to a unique launch communication. We awakened clothing of the first collection to fashion faces and made the clothes to the stars of the launch campaign. The fashion faces were created in New York by Bela Borsodi by folding clothes from yalook’s first collection to faces – the fashion faces. The garments were not cut or glued, just folded. The result: twelve individual fashion characters. These are focus of our campaign.
Agency: Futurebrand, Hamburg, Germany
Creative Director / Art Director: Jonathan Sven Amelung
Photographer: Bela Borsodi
Issey Miyake Pleats Please
“Pleats Please Happy Anniversary”
Agency: Taku Satoh Design, Japan
Art Director: Taku Satoh
Designer: Shingo Noma
Photographer: Yasuaki Yoshinaga
Alen Handmade Masterpiece
Handmade Masterpiece. Italian long lasting quality belts.
Agency: Solid studio, Caserta, Italy
Creative Director: Maurizio Cascio
Art Director: Raffaele Sabella
Copywriter: Giuseppe Marotta
Photographer: Rosaria Grauso
My world. My way.
Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Vipul Thakkar, Shamik Sengupta
Art Directors: Ajesh N, Sangeeta Shirali
Copywriter: Kunj Shah
Photographer: Abhitabh Kame
Illustrator: Nithin Rao Kumblekar
Supporting lazy winners
Bastard Proudly made by those lazy italians.
Agency: Saatchi & Saatchi, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Illustrator: El Perezoso.
What does Dad really want this Fathers Day?
Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Director: Nic Buckingham
Copywriter: Hywel James
Retoucher: Electric Art
Stylist: Kirsten Butler
Photographer: Chris Searl
Esquilate Uniform Jeans
Summer. Shear Off.
Agency: Plutón, Montevideo, Uruguay
Creative Directors: Silvio Maldonado, Pablo Medina
Art Director: María Bissio
Copywriters: Michelle Capdevielle, Gonzalo Montes, Alfonso Delfino
Photographer: Ale Burset
Illustrator: Diego Speroni
Gabriela, Project Runaway
This season’s collection.
See how poverty and corruption came into fashion.
Project Runaway. A satirical fashion show
Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Associate CD / Art Director: Herbert Hernandez
Art Director / Illustrator: Allan Montayre
Levi’s Little Monsters
For little monsters with big imaginations.
Agency: BBH Asia Pacific, Singapore
Executive Regional Creative Director: Steve Elrick
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Photographer: Xuan Ong, Groovy Studio
Print Producer: Lesley Chelvan, Michelle Tan
Producer (Photography): Sidney Stella Lim, Jasmine Lim, Groovy Studio
Account Management: Frances Great, Joanna Yeo, Sophina Smith
Print Production: Peter Chee
Digital Imaging: Aries Wong, Anna Lee, Procolour
Since 1914, the taste of elegance.
Agency: Foolbite, Monza, Italy
Art Directors: Paolo Guidobono, Michele Sartori
Copywriter: Tiziano Brugnetti
Photographer: Michele Sartori
Retoucher: Paolo Guidobono