What happens if you add the instrumentals of Steve Aoki, Travis Barker’s crazy beats and the vocals of Kid Cudi?
“Cudi The Kid” is the name of the new song of Steve Aoki ft. Kid Cudi and Travis Barker.
Even so, the attention grabbing aspect is not represented by the song, but by the visuals.
Crisp images, well implemented effects that add depth to the story, an original perspective and Steve Aoki in a indian headdress. These sums up the reasons why I like this video, and to blame is Jam Sutton.
From shooting to post production, Jam is fully hands-on and in control of every artistic aspect, creating his bold recognisable style.
His work spans various mediums, harnessing the power and creativity of cutting edge techniques through photography and video.
And yet, there where two more things that needed clarification: what is the idea behind the visuals and what was the source of inspiration. For this I approached Jam for answers:
“The video explores childhood nightmares and fears, following the young Kid Cudi as his nightmares begin to fuse with reality. There is a lot of surrealist symbolism in the video exposing deeper issues.”
“I’m very inspired by the subconscious and dream analysis, a lot of this was used in creating the nightmare scenes (clowns and car crashes etc).”
Director / Edit / Post and VFX: Jam Sutton
Production: Doomsday Entertainment
Exec. Producer: Danielle Hinde
Producer: Sarah Park
Prod. Manager: Brooke Kennedy
DP: David Myrick
AD: Chad Nicholson
Set PA: Garrett Fiersten, Matt Modica, Markus, Paolo Jones
DP AC: Ryo Kinno, Eric Watson
Gaffer: Damion Shippen
Key Grip: Colin Stoye
Makeup/Hair: Lauren Dacey
Art Director: Ashley Fenton