A team of GE researchers came together over the course of several months to tackle three, to all appearances unimpossible missions. The campaign feature a showcase of videos in which popular expressions are demystified with the help of science.
The campaign presents three amazing experiments, unimpossible missions. GE scientists bring to life solutions to popular expressions like: “talking to a wall”, “a snowballs chance in hell” and “caching lightening in a bottle”.
Why these expressions? Because of their impossible nature. They are always attributed to tasks that have an impractical solution. But what if they are unimpossible (possible)?
If you want to make real progress, you need to challenge yourself to rethink what you consider impossible.
One important aspect that got my attention to this project was the mastermind behind the visual storytelling, the director of these projects, Diego Contreras.
Lightning in a Bottle
The perfect definition of something impossible.Yet, adding a super capacitor to the mix things get an interesting outcome.
A Snowball’s Chance in Hell
It describes something that’s extremely difficult, perhaps bordering on the impossible. Except that, when you have access to the latest technology, things can turn around.
Like Talking to a Wall
Like talking to a wall, refers to talking without receiving any kind of reaction or response from the person you’re speaking to. But what if we repurpose some technology to our experiment?
This experiment has an emotional punch as it evolves around the Berlin Wall. The contrast of the older gentleman speaking to the children is an interesting approach. The older and younger generation connected through technology. But this is more of my interpretation.