Designing Brand Identity is a quick reference guide. All subject matter is organized by spread for ease of access in the building speed of business and life. No power source needed – just your desire and passion to be the best.
If you are a designer, or a new comer to the creative environment, then this book is for you. An introduction to the branding world by misses Alina Wheeler.
A resource, a source of inspiration, a tool to guide you in the beautiful world of brands.
“Designing brand Identity: an essential guide for the whole branding team” it is the 3rd edition of an step-by-step guide on how to communicate effectively in the context of a brand.
The book is structured in three parts:
Part 1 presents the fundamental concepts needed to jumpstart the brand identity process and create a shared vocabulary for the entire team.
Here you will find answers to questions like: What is a brand? What is brand identity? What is branding? Or what are the ideals and elements of brand identity?
An effective introduction to what a brand is.
Part 2 presents a universal brand identity process regardless of the project’s scope and nature, This section answers the question “Why does it take so long?”
Here we are introduced to the structure and process of creating and effective brand identity.The process is divided in 5 phases:
- 1. Conducting the research
- 2. Clarifying the strategy
- 3. Designing the identity
- 4. Creating touchpoints
- 5. Managing assets
A very well-organized structure for anyone who wants to adventure themselves in a branding projects, but more helpful for the students of designers.
Part 3 showcases best practices. Local and global, public and private, these projects inspire and exemplify original, flexible, lasting solutions.
Here we have detailed explained examples of brands that conquered the markets.
When I first started to get into the brand identity design, this book was my compass(and still is). Well structured, well explained, for everyone to read and understand. Designing Brand Identity is a book that should not miss from your desk as it will make you a better designer, if you are just starting; or offer you a more structured perspective, if you are already in the field. And the best part of it, is not that it explains everything for everyone to understand, but of the little details, the different words shared by the professionals.
“Image and perception help to drive value; without an image there is no perception.”
Scott M. Davis Brand Asset Manager
Words like this open your mind, show you a new perspective, inspire you to learn more, to understand more.
About the author
“My business is managing perception. My service is strategic imagination. My passion is brand identity.”
Misses Alina Wheeler, designer, consultant, speaker. She engages enterprises in a dynamic process to build their brands an embrace best practices. She inspires the whole branding team to seize every opportunity to design compelling customer experiences. Passionate about her subject, and speaks to groups large and small around the world, from Beijing to Bucharest.