The traditional way of learning a language has its beauty, getting a stack of books and digging in. What if there would be a different way? What if there could be a way to actually experience it in a way that you could actually live the language?
EF makes the introduction to a new way of learning. Live the language is the name off the campaign thrum which “Education First” presents it’s programs. Why limit yourself only to the experience of reading a book, then going and living the experience? Live the Language has the objective of embracing that experience in 7 cities, with 4 languages, and one passion for learning. “EF” – Live the Language.
EF stands for “Education First”. Founded in 1965 by entrepreneur Bertil Hult, EF is a privately-held company with 16 divisions that offer a range of educational programs from language training, educational travel, and academic degrees to cultural exchanges. With a mission to break down barriers in language, culture and geography, EF has helped people of all ages and nationalities become citizens of the world.
In an interview for splice community, the mastermind behind the project, Gustav Johansson said this about the campaign:
“When I started developing a script for each film, it was a given that we couldn’t build sets or get permits to block off streets on location with this budget. This meant that we had to shoot in a very realistic way where we would just followed the characters like we were one of them. After we had done this for awhile, we realized that we were actually giving a lot of authenticity to each film. These seven commercials have more reality to them than some of my other projects, where we shot more cinematic in style with much higher production values. It doesn’t necessarily mean that a small budget like this one, means that you can’t do something that is really special. I think these commercials show that you can do something fresh and beautiful when you really try.”
For more read of the interview.