Evian is a French brand of mineral water coming from several sources near Évian-les-Bains, on the south shore of Lac Léman.
2 years after the baby skates, Evian offers a new experience Live young: a film clip and participatory.
This time, Evian is promoting the Live Young spirit with an immersive brand experience that allows consumers to become a part of the new campaign and show that youth is not just a question of age but (also and) more importantly, a state of mind.
For info about the campaign: facebook.com/evian
T-shirt is available on baby inside shop.evian.com
Advertising Agency: Euro RSCG, France
Global Creative Director: Rémi Babinet
Art Director: Agnès Cavard
Copywriter: Valérie Chidlovsky
Music: Wordy Rappinghood
Production:DJ Mehdi and Uffie