For Gatorade, Tether focused on one 16-month period in time. A perspective on what it’s like to help evolve this global brand into what they are today.
Some brand videos tell grand, sweeping stories that cover every nitty-gritty inch of the brand’s history. Others are more like chapters—offering insights into particular milestones that become interwoven into an even bigger picture—a bigger, richer story.
Gatorade wanted to something different.
In the end, they created a little over seven minutes of pure stop motion marvelousness. (Currently, there is no such word; but there should be.) A more intimate story. A story that is solely Gatorade’s. That simply captures the recreation of a brand in motion. One. Fantastic. Frame. At. A. Time.
Find out more about the project from the Tether website
UPDATE: And it looks like the creatives from Tether did not stop there. In 2015 they introduce a new sideline cart for Gatorade.