This time, the showcase will focus on graphic design projects that use the color red to give value to their designs. Also, it’s a creative way to point some eyes to a great cause, the RED campaign.
Looking back at the feedback got from the graphic design showcases, Graphic design inspiration, posters and covers and Graphic design inspiration, festival posters, I thought it would be about time to put together some new works for your inspiration purposes.
This week I wanted to focus on illustrations that have a red perspective. Basically it means that the color red plays an important role in the process of presenting the information.
Red captures attention. It is one of the most visible colors, second only to yellow – which explains why it is used on fire engines and stop signs to trigger alertness.
Red is one of the top two favorite colors of all people.
Red is the international color for stop.
Being the color of physical movement, the color red awakens our physical life force.
In the following illustrations, red plays two roles: a positive and a negative role. The first role, or the positive role, is when red is used to display the elements (except the background): the stairs, the blocks or the type. The second role, or the negative role, is when red is used as the background of the illustration , the negative space, that puts the information, the content of the illustration in focus: the two hands holding a coke, the helvetica illustration or the running field.
The second motive for which I wanted to post this illustration showcase is because of the current aids/hiv campaign.
Because of the progress made in the fight against AIDS, the world is now on the cusp of an incredible possibility – we can deliver the first AIDS FREE GENERATION in over 30 years. Every day over 650 babies are born with HIV. Yet with access to antiretroviral treatment, we can prevent the transmission of the virus from moms to babies. Without it, 50% of babies will die before their second birthday.
Only urgency and action will help us achieve the goal. If we act now, an AIDS FREE GENERATION can become a reality. The question is not ‘Can we do it?… It’s ‘Will we do it?’
NOTE: I’m not interested in hijacking the campaign for some attention. I just want to show some love in a creative way for a good cause.