HIV AIDS awareness campaigns

HIV AIDS awareness campaigns

To add something on this day, I decided to present some campaigns that makes us aware of what HIV / AIDS does to a human life. Even if the international AIDS day, or awareness AIDS day, is on 1 of December, it doesn’t mean that we should only talk about it on this day.

This being said, here is a collection of ads from different environments that will put some light on the subject, and also sustain the awareness more then a day. A collection of HIV AIDS awareness campaigns for your inspiration and information.

Radio Mix FM: Mix against AIDS

To educate young people of the importance in preventing AIDS, Quê agency and radio MIX developed an action on Facebook on 1st December, World Day to Combat AIDS. Through a “failure” of Facebook that was exploited by hackers to get some extra hits on their sites, the agency posted on the profile of the radio two videos with sexy appeal, with a woman and a man respectively. Drawn by curiosity, surfers clicked on the video and were surprised by a message at the end: “With HIV is like that: you get distracted, get the virus and shares without even realizing it. Take a look to your wall. Prevent always, December 1, World Day to Combat AIDS. ” The viral idea was shared automatically in the user profile, which ignored the possibility that video is a “virus”. It was so shared that Facebook has come to overturn the action. Yet obtained in only 6 hours more than 6000 views and over one million people affected.

Advertising Agency: Quê, Brazil
Creative Director: Eduardo Almeida
Art Director: Luke Buléd
Copywriter: Milena Zindeluk
Account Managers: Tatiana Soter, Denise Rodrigues, Marcia Perdomo
Planners: Luren Alves, Bruno Altieri
Media: Fatima Rendeiro, Mario Raposo, Rafael Machado, Moraes Elaine, Caroline Hildebrandt, Camilla Araujo

Aides – Graffiti

Directed by Yoann Lemoine
Agency : TBWA PARIS
TV PRODUCER : Virginie Chalard
Creative : Ingrid Varetz
Producer : Jerome Denis / Wanda
1st Assistant : Antoine Poulet
Director of Photography : Nicolas Loir
Line Producer : Sanae Belkouri
Post Production : MIKROS IMAGE
Designer : Barthelemy Maunoury
Animation Supervisor : Yves Bigerel

Aides – Clever Dick

Advertising Agency: TBWA/PARIS, France
Creative Directors: Rémi Noel, Eric Holden
Art Director: Mohamed bareche
Copywriter: Daniel Perez
TV Producers: Maxime Boiron, Marine Monnichon
Account people: Anne Vincent, Veronique Fourniotakis, Marion Floch
Director: Daniel Perez
DOP: Steveen Petiteville
Production company: Carnibird
Producers: Sam Fontaine, Sophie Casse, Jessica Piergiovanni
Post production: Home Paris
Published: April 2011

Social Awareness AIDS campaign

(I do not know who produced this. I added it because of the relevance to the target audience)

Aides: Sexy Fingers

With just a finger, you can also test for HIV

URL: http://www.sexyfingers.org

The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less) . Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.

Advertising Agency: JWT Paris, France
Creative Director: Ghislain de Villoutreys
Art Director: Elodie Matyjasik
Illustrator: Jean-Michel Tixier
TV Production: Charlotte Saint-Paul
Music: Flairs
Production: Frenzy
Website: Anonymous
Published: July 2011

Aides: Sexy Fingers

Nirlife Oneuse Disposable Syringes

Non-Disposable Syringes Are The Second Biggest Cause Of Hiv.

Advertising Agency: DDB, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut
Published: December 2011

HIV AIDS awareness campaigns - Nirlife Oneuse Disposable Syringes
HIV AIDS awareness campaigns - Nirlife Oneuse Disposable Syringes
HIV AIDS awareness campaigns - Nirlife Oneuse Disposable Syringes

World AIDS Day 2009

AIDS is a mass murderer.

Advertising Agency: das comitee, Hamburg, Germany
Creative Director: Hans Weishäupl, Dirk Silz
Photographer: Uwe Düttmann
Published: September 2009

HIV AIDS awareness campaigns - AIDS is a mass murderer - Saddam
HIV AIDS awareness campaigns - AIDS is a mass murderer - Stalin
HIV AIDS awareness campaigns - AIDS is a mass murderer - hitler

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One Life

Each time you sleep with someone, you also sleep with his past.
Get tested for HIV.

Advertising Agency: Bleublancrouge, Montréal, Canada
Creative Director: Dominique Trudeau
Art Director: Sébastien Deland
Copywriter: Guillaume Blanchet
Photographer: Alain Desjean
Published: June 2009

HIV AIDS awareness campaigns - One Life
HIV AIDS awareness campaigns - One Life
HIV AIDS awareness campaigns - One Life

HIV Foundation/AIDS Council Finland

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Photographer: Jari Riihimäki
Additional credits: Piia Seppälä, Kim Takala
Published: January 2012

HIV AIDS awareness campaigns - Places
HIV AIDS awareness campaigns - Places
HIV AIDS awareness campaigns - Places

Quebec Coalition Against AIDS

Advertising Agency: Marketel, Montréal, Canada
Creative Director / Copywriter: Sébastien Pelletier
Art Director: Geneviève Robert
Photographer: Martin Girard
Published: September 2008

HIV AIDS awareness campaigns - Protect your valuables
HIV AIDS awareness campaigns - Protect your valuables
HIV AIDS awareness campaigns - Protect your valuables

AIDeS

Explore. Just protect yourself.

Advertising Agency: TBWA\Paris, France
Executive Creative Director: Erik Vervroegen
Creative Directors: Erik Vervroegen, Michel De Lauw
Copywriter: Xander Smith
Art Director: Jonathan Santana
Illustrator: James Jean
Account Supervisors: Anne Vincent, Veronique Fourniotakis

HIV AIDS awareness campaigns
HIV AIDS awareness campaigns

AIDS awareness

Agency: TBWA, Paris, France
Creative Director: Erik Vervroegen
Copywriter: Veronique Sels
Art Director: Ingrid Varetz

HIV AIDS awareness campaigns
HIV AIDS awareness campaigns
HIV AIDS awareness campaigns

HIV-Foundation / Finnish AIDS Council

Explore safely.

Advertising Agency: Taivas, Finland
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Graphic Designer: Fredrik Stürmer
Agency Producers: David Gamrasni, Päivi Tuomisto
Illustrator: Rami Niemi (Pekka Finland)
Other additional credits: Anna Moilanen, Teemu Jäppinen
Released: October 2008

HIV AIDS awareness - Explore Safely
HIV AIDS awareness - Explore Safely

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Sergiu Naslau

I am a web and graphic designer, with a background in marketing, interested in visual communication and more. I created wabbaly.com to share my point of view on this visual world. You can keep up with me on Twitter, Facebook or .

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