TEDxSummit was a week-long event exclusively for TEDx organizers. Hosted by the Doha Film Institute, the inaugural event gathered TEDx organizers from around the world for workshops, talks and cultural activities.
Doha Film Institute/TED challenged We are Pi agency to prove ‘The Power of X’ by attempting an Idea Worth Doing to open TEDxSUMMIT.
The project fused architecture, dance, math and magic into a bespoke18-meter high triangular mirrored structure to create the world’s first Human Arabesque without computer graphics.
The human arabesque aimed to visualize the Power of X. It toked inspiration from the infinite geometric patterns found in Arabic art and narrated with the amazing things that happen when people get together . To make an idea worth doing, they needed to make it for real: no cgi, no computer wizardry, no fakeness.
Agency: WE ARE Pi
Creative Directors: Hobson-Chant
Strategy: Alex Bennett Grant
Producer: Jamie Nami Kim
Director: Körner Union
Production company: Big Productions Paris
Producer: Raphaël Carassic
Dop: Laurent Tangy
Set Designer: Laurent Tesseyre
Editor: Matthilde Carlier
Wardrobe: Elisabeth Rousseau
Hair & Make-Up: Avril Carpentier
Line Producer: Nicolas Avram
Post-production head: Natacha Dolar
Post-Production: Mikros Image
Music artist: Yasmine Hamdan
Producer/studio: Michael Kneebone at Toolbox Audio
Voice over: Rutger Hauer
Sound design: WAVE Amsterdam
A look at the process of creating the human arabesque. What do you think?