Helsinki based illustrator Janine Rewell and shoe designer Minna Parikka teamed up for an exciting spectacle combining the world of body painting with Minna Parikka SS14
I saw, I loved, I wanted to know more. Got to approach Janine Rewell and ask her about the project because, to be honest, I didn’t really get the deeper beauty and would have presented it very superficial.
You can check out Art, advertising and body painting for more body painting campaigns and examples.
This is what Janine had to say about the project and the thinking behind it:
“I wanted to explore the idea of using human body as a canvas further and how the adding a living component changes the emotional response of the viewer. My illustration style is very colourful so using bodypaint as a technique felt like a natural choice to achieve the effect I was after.
Multidisciplinary art and design collaborations often result in interesting outcomes so that’s why I wanted to bring many components into play. I felt like there was an opportunity to bring the art of bodypaint into design – as it’s often overlooked. I hoped that by using body painting in a commercial project it might also enrich the illustration field and show clients that there are still things to be discovered in the field of visual communication! And of course in fashion; the body itself can play a part in the story of a clothing line – more than just being a coat hanger. It’s incredible how bodypaint hasn’t been used nearly at all in the field of fashion although it is so perfect in bringing the designs to life!
The traditional art scene of bodypaint is all about sexiness and tacky fantasy creatures and animals, so that was exactly what we wanted to avoid. I must have done hundreds of sketches before nailing it. The challenges were to refrain from making a clowny look and to avoid highlighting sexual parts of the body. We encountered restrictions that weren’t expected and a lot of work needed to be done before reaching a high fashion look.”
This is why I love to ask questions. You get to find out so much more about the project and the thinking behind them, that you would never find out about the old fashion way. This is why I’m declaring myself Janine’s design thinking stalker.
To find out more about Janine Rewell and her work, check out her portfolio website.
Art direction and design: Janine Rewell
Photography: Jonas Lundqvist
Body Paint: Riina Laine & Saara Sarvas
Video: Rasmus Wilén