Advertising is a good way to push a product, to communicate but only when you understand the environment you are working in and know how to take advantage of it. Here we have 8 online advertising campaigns that take advantage of the interactive nature of the Internet and offer us entertainment.
From creating awareness(listen to the tiger, hiv testing), to selling goods/playing games(aldo) and making us laugh (durex), all this campaigns offer us quality online advertising.
I enjoyed myself when researching for them, as the experience offered by each one of them is unforgettable. Enjoy and tell me what you think. Which one did you like more?
30 days of simple
by hello design
30 days of simple is an interactive campaign showcasing 30 simplehuman products using video to present their features. After learning about them, enter to win your favorite “tool for efficient living”.
Aldo, shoes for a lifetime
“Aldo’s shoes for a lifetime” is the fall/winter campaign launched by Aldo. The campaign’s website features three Vegas-style interactive games: “Rockin’ Roulette,” “Spin & Win” and “Magic Hat Trick.” Users who win all three games will get 15 percent off coupons or a chance to win free shoes for a lifetime.
Durex: Digital Love
Digital Love is tha latest advertising campaign brougth to you by Durex. We are introduced to a “better” safe sex experience done thru the Internet! Are you still going to use condoms or change to this method?
Ron de Jeremy RUM
The Spanish word for rum is Ron, and one Ron is larger then life – Ron Jeremy. Ron de Jeremy is the Adult Rum. The website honors Ron’s rum and the campaign shows how Drinxxx are made the Ron style.
AIDES: Sexy Fingers
by JWT Paris
The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less) . Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.
Listen to the tiger
Only 50 tigers are living in China as many use their parts for medicinal or “strength providing powers”. This campaign lets people hear from the tigers themselves, and let citizens show their support.
Hijack the Wall of Fame
4 merited Lions in Cannes. The Edding Wall of Fame is quite hip among creatives right now.
The right place to meet our audience. And TBWA is always looking for fresh blood. So we simply entered the Wall of Fame and our illustrator created in an 13-hour-session a huge job ad for the agency directly on the wall – the biggest so far. The first application came in after a few minutes.