Negative space is the space around and between the subject of an image. The negative space helps to define a subject, helps emphasizing a message. This basic and often overlooked principle of design gives the eye a “place to rest”, increasing the appeal of a composition through subtle means.
Here we have examples of how negative space is used in advertising, creating a visual introduction to the message.
June 19, 2011
Negative space in advertising
Posted in Advertising, Graphic design | comments 4
June 17, 2011
Visual communications: motion infographics
Posted in Motion | comments 2
Information graphics or infographics are graphic visual representations of information, data or knowledge. They are universally understandable, stand alone and are completely self-explanatory.
Infographics , in motion or static, will always grasp our attention with their objective way of presenting information.
June 17, 2011
Art, advertising and body painting
Posted in Advertising, Showcases | comments 10
Art is painting, and painting is a art. Painting is a mode of expression,and when we take them colors and use a different canvas, like for example, the human body, we get a new way to communicate in advertising.
The following showcase represents some examples of brands that chose to approach there target market with a more creative message, using body painting.
June 14, 2011
50 Colorful logo designs for your inspiration
Posted in Showcases | comments 6
Every time that I work on a project, that requires a visual identity, I find that is vital to see what is out there. Positioning and differentiation must be primary goals. But there are those times when, even if you design “the perfect concept” you feel like something is missing; like that logo design could be even better, that is not finished.
This small collection of logo designs has the purpose to show how you can take your design even further with shape and color.
June 14, 2011
Battle for Beauty with HTML5 and IE
Posted in Advertising | comments 1
Internet Explorer 9 has teamed up with its users last Friday and Saturday , to fight “Mr. Clutter”, “The Eternal Loadeworm” and “Peeping-Tom”. “Battle for Beauty” is the name of the game thrum which Microsoft is trying, and succeeds , to show the true potential of IE9. With the help of HTML5 we are introduced to a new experience, an new way to interact with the browser, by playing a game.
