How do you add value to a product, to be perceived as a more valuable? What makes the same product, tea in our case, from different producers, to have different prices? These were the questions I had when I went to buy some tea. Here is where one essential environment adds his value, the packaging.
To add something on this day, I decided to present some campaigns that makes us aware of what HIV / AIDS does to a human life. Even if the international AIDS day, or awareness AIDS day, is on 1 of December, it doesn’t mean that we should only talk about it on this day.
“It is sometimes hard to convince people that you are taking these pictures because of your love for people and places with, what I define as, true character.” A strobist style street photography project by Anthony Kurtz.
TEDxSummit was a week-long event exclusively for TEDx organizers. Hosted by the Doha Film Institute, the inaugural event gathered TEDx organizers from around the world for workshops, talks and cultural activities. Doha Film Institute/TED challenged We are Pi agency to prove ‘The Power of X’ by attempting an Idea Worth Doing to open TEDxSUMMIT.