One popular trend in web design this days is the parallax scroll effect. A rich and engaging user experience with a seamless navigation that puts things into a new perspective. A technique that has been abused in the past months, but with more positive results then negative. The following showcase presents some projects that bring something different.
An important aspect that must be taken in consideration, is the way they used/implemented the parallax scroll effect in telling their story (Von Dutch), presenting their products (Volkswagen, Nike), or just a fun way of showing appreciation (Soleilnoir Believe In). This showcase presents how some have used this technique in presenting their information and not just limiting our attention to the effect itself.
You can see more websites that use the parallax scroll effect in this previous post: 11 examples of HTML 5 parallax scroll effect.
Tell me what you think and share some projects that you found using this effect. Enjoy!
The new Air Jordan 2012 basketball shoe. Change the game from above, command the court with quickness, or explode through the paint with the first fully customizable Air Jordan.
The new A-Class. The pulse of a new generation.
Mercedes-Benz presents the new A-Class.
Slimmer, faster and more toned – the digitally remastered 21st century Beetle from Volkswagen.
As the web and its technologies continue to evolve, we prepare to enter the age of HTML5. Created for «Beauty of the Web» in honor of the launch of Internet Explorer 9, «Never Mind the Bullets» offers the traditional comic strip experience enriched by the effects of parallax. By a simple movement of the mouse the strip becomes animated and the story comes to life.
Asics “Stop at Never” website features then videos highlighting the incredible technology of ASICS footwear. The videos are housed on a parallax site with interactive deep dives where you control the shoes motion.
The Range Rover Evoque Special Edition brings together high fashion and design innovation thanks to the collaboration of the Land Rover Design team and Victoria Beckham.
Saizen Media reinvents the digital comic book! Soul Reaper HTML5 Scroll Book is the first HTML5 scroll-activated digital comic book web application.
Resign Film gollows a young man on a weekend away in the Peak District who finds himself in a life chagin situation. Promotional parallax web page for a short film made as a collaborative university project.
Kenneth Robert Howard , also known as Dutch, Von Dutch, or J. L. Bachs (Joe Lunch Box), was a motorcycle mechanic, artist, pinstriper, metal fabricator, knifemaker and gunsmith. His father, Wally Howard, was a Los Angeles sign painter; and, by the age of ten, the young Kenny Howard was able to paint and letter at a professional level. The Von Dutch nickname was intended to mean “stubborn as a Dutchman”.
Inzeit is a digital agency with a strong focus on retail.
Manufacture d’essai has its own definite, recognisable style born of its skill in merging its Italian background, based on impeccable craftsmanship, with modern, sophisticated taste.