Charity never looked so hot. Stare at naked legs for a good cause in an interactive video-scroll-experience that is optimized for cross device browsing.
Staring has always been cataloged as “bad manners” , but not anymore. Forget what your mother said, because from today, it’s the right thing to do. Everybody likes to stare at girls with short skirts. Even better when it is for a good cause.
To promote a skirt that dutch fashion brand SUPERTRASH is launching to support charity organization STOP AIDS NOW! With the help of creative agency Achtung in collaboration with Super hero cheesecake and Bill Tanaka, created a campaign inviting everyone to stare.
“An interactive video-experience lets curious eyes stare at the sexiest girls of the Netherlands, scrolling up their legs – and even further if they show they care: By donating a tweet or share-post the site unveils the skirt to the fullest, allowing to scroll and stare all the way up, generating awareness through social media.”
All the proceeds of the Staring is Caring skirts go to a project of STOP AIDS NOW! in Godino: a small village in Ethiopia, based 8 kilometers away from the bigger city Debre Zeit. It’s a poor community with approximately 3.500 inhabitants. HIV is an increasing problem in villages like Godino. The majority of people in rural areas have little knowledge about HIV and don’t really know how to protect themselves against the HIV virus. Moreover, existing stigma prevents people from accessing HIV services.
Find out more about the purpose of this campaign from STOP AIDS NOW! website.