Summer is here and we have some “free time” to do something selfish and productive. Even with a freshly lunched design studio, I want to take some time and read some good books! And because the last book collection presented got so much appreciation, I wanted to also share this book list with you.
Although the last book list was a starting point for anyone interested in graphic design, this new collection is more of an adventure into project management, interaction design and the pure beauty of art direction.
These books will help you get a grasp of how a project is built from different point of views. It will empower you not to just do design, but also plan it to serve bigger goals in the communication strategy. What makes them interesting is their unique approach to presenting the subject.
If you feel like reading something good that can influence your approach on future projects, or just to learn something new , give them a try! This book list will change your point of view.
Designing the Editorial Experience: A Primer for Print, Web, and Mobile
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In a world of media that seems to be ever-changing, how do we define what a newspaper, magazine or journal physically is? Are we drinking our morning coffee on a Sunday as we sit down and read our news tablet? Look around any doctor’s office waiting room and you will find two people reading the same magazine, one holding the paper version, another on their phone. With so many mediums, designers need to evaluate the best formats to convey an editorial vision. In Designing the Editorial Experience, authors Sue Apfelbaum and Juliette Cezzar will discuss what it means to design for multiple media. It features advice from professionals in both the design and editorial fronts –and digital strategists too– about what is constant and what is changing in the field. Inside, you will find examples of the best editorial design being produced today. In addition, explore the audiences for content, what forms the content takes, and how workflows are managed. This book provides a primer on the elements of editorial design that result in rich, thoughtful, and rewarding editorial experiences.
Designing News: Changing the World of Editorial Design and Information Graphics
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In Designing News, award-winning editorial and infographics designer Francesco Franchi conveys his vision for the future of the news and media industries. He evaluates the fundamental changes that are taking place in our digital age in terms of consumer expectations and the way media is being used. The book then outlines the challenges that result and proposes strategies for traditional publishing houses, broadcasting companies, journalists, and designers to address them.
Designing News explores how today’s media outlets can become credible, cross-platform news brands. Franchi advocates redefining reporting as telling a continuous narrative across a broad range of traditional and digital media. To this end, he proposes a new, integrated role for editorial designers in advancing the evolution of media for the future.
Franchi’s findings in Designing News are based on his own work for Il Sole 24 ORE as well as case studies by top media insiders including Bloomberg Businessweek’s Richard Turley, Thomson Reuters’s Daniele Codega, the New York Times’s Steve Duenes, the Times’s Matt Curtis, and type designer Christian Schwartz.
The Modern Magazine: Visual Journalism in the Digital Era
The last ten years of magazine publishing have been a period of rapid innovation, providing a vital record of the era’s diverse visual trends. The Modern Magazine features the best editorial design, looking in particular at how magazines have adapted to respond to digital media.
Encompassing mainstream and independent publishing, and graphic and editorial design, The Modern Magazine explores the issues now facing the industry, examining changes to the basic discipline of combining text and image for the global, Internetsavvy consumer.
The book looks at key developments in the field, interviewing a broad range of specialists to discover their understandings of the current state of the industry and how different areas of publishing influence each other.
Incorporating great visuals and genuine insight into the process of their creation, The Modern Magazine chronicles these exciting changes, providing a resource for designers, with interviews with major figures, summaries of new developments and trends, links to blogs, and more.
Basics Advertising 02: Art Direction
Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts.
The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Basics Advertising 03: Ideation
At the heart of every successful advertising campaign is a central proposition that binds each of the adverts in that campaign together in a cohesive and fully integrated manner. Expressing this proposition in an original, novel, imaginative, memorable, yet relevant fashion is the tricky bit – particularly when it seems that all the best ideas have already been used. Having a great idea is difficult enough. Having great ideas repeatedly, and on a regular basis is the real creative challenge. On many occasions, you may simply feel that you’re out of fresh ideas, or have come up against a creative block. This is where Ideation can help you break through to find creative solutions.
The book begins by looking at the process of idea generation (ideation) in broad terms; establishing the key principles that are involved, together with a look at what stops us having ideas, and how to get around or avoid those obstacles. It proceeds to outline various tools and specific techniques for stimulating creativity and having ideas as well as a range of different styles of approach and execution available to the creative team.
Throughout the book, various case studies illustrate the content and provide some valuable insights into the development of creative concepts. Student exercises promote a deeper understanding of the ideation process and help the reader to hone his or her ideation skills.
Basics Advertising 01: Copywriting
Learn the art of conceptual copywriting from a master.
Basics Advertising: Copywriting explores the act of copywriting and the role of the copywriter in the advertising process. Focusing on the need to think both verbally and visually, author Rob Bowdery reveals the secrets of conceptual copywriting and explains how images are conveyed most effectively with a combination of words and images. Topics include how to generate ideas, improve language skills, and create compelling copy. A gallery of advertisements from around the world offers a round-up of the best and brightest, highlighting the increasing dominance of English as the international language of commerce and marketing. How zen is this? Copy to sell copywriting!
Interactive Design: An Introduction to the Theory and Application of User-centered Design
User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people—the users. This means putting the user at the center of the design process.
This innovative, comprehensive book examines the user-centered design process from the perspective of a designer. With rich imagery, Interactive Design introduces the different UX players, outlines the user-centered design process from user research to user testing, and explains through various examples how user-centered design has been successfully integrated into the design process of a variety of design studios worldwide
Managing the Design Process – Implementing Design
An Essential Manual for the Working Designer
Managing the Design Process—Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods in the marketplace and beyond. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers. Managing the Design Process – Implementing Design is a guide to understanding and using best practices in design management that work to bring design concepts through to successful completion.
Managing the Design Process-Concept Development: An Essential Manual for the Working Designer
This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school—it’s learned on the job, making this an invaluable reference for designers.
Experience Design: A Framework for Integrating Brand, Experience, and Value
Bridge the gap between business and design to improve the customer experience
Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey.
Service Design: From Insight to Implementation
We have unsatisfactory experiences when we use banks, buses, health services and insurance companies. They don’t make us feel happier or richer. Why are they not designed as well as the products we love to use such as an Apple iPod or a BMW? The ‘developed’ world has moved beyond the industrial mindset of products and the majority of ‘products’ that we encounter are actually parts of a larger service network. These services comprise people, technology, places, time and objects that form the entire service experience. In most cases some of the touchpoints are designed, but in many situations the service as a complete ecology just “happens” and is not consciously designed at all, which is why they don’t feel like iPods or BMWs. One of the goals of service design is to redress this imbalance and to design services that have the same appeal and experience as the products we love, whether it is buying insurance, going on holiday, filling in a tax return, or having a heart transplant. Another important aspect of service design is its potential for design innovation and intervention in the big issues facing us, such as transport, sustainability, government, finance, communications and healthcare. Given that we live in a service and information age, a practical, thoughtful book about how to design better services is urgently needed.
Digital Design Essentials: 100 Ways to Design Better Desktop, Web, and Mobile Interfaces
Digital Design Essentials takes a practical, highly accessible approach to creating graphical user interface designs for desktop, mobile, and touch screen devices. Written by an expert in the realm of digital design, this comprehensive, step-by-step guide demonstrates how to apply design principles in a variety of desktops, web pages, mobile devices and other touchscreens. Filled with straightforward strategies in a visual format, it’s an essential volume for any designer working in the digital realm. Book resources can be found at DesignUserInterface.com
Design for Information: An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualizations
The visualization process doesn’t happen in a vacuum; it is grounded in principles and methodologies of design, cognition, perception, and human-computer-interaction that are combined to one’s personal knowledge and creative experiences. Design for Information critically examines other design solutions —current and historic— helping you gain a larger understanding of how to solve specific problems. This book is designed to help you foster the development of a repertoire of existing methods and concepts to help you overcome design problems.
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
Designing for Behavior Change: Applying Psychology and Behavioral Economics
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.
Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.
Learn the three main strategies to help people change behavior
Identify your target audience and the behaviors they seek to change
Extract user stories and identify obstacles to behavior change
Develop effective interface designs that are enjoyable to use
Measure your product’s impact and learn ways to improve it
Use practical examples from products like Nest, Fitbit, and Opower
Creative Confidence: Unleashing the Creative Potential Within Us All
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.” But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world’s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
Microinteractions: Full Color Edition: Designing with Details
It’s the little things that turn a good digital product into a great one. With this full color practical book, you’ll learn how to design effective microinteractions: the small details that exist inside and around features. How can users change a setting? How do they turn on mute, or know they have a new email message?
Through vivid, real-world examples from today’s devices and applications, author Dan Saffer walks you through a microinteraction’s essential parts, then shows you how to use them in a mobile app, a web widget, and an appliance. You’ll quickly discover how microinteractions can change a product from one that’s tolerated into one that’s treasured.
Explore a microinteraction’s structure: triggers, rules, feedback, modes, and loops
Learn the types of triggers that initiate a microinteraction
Create simple rules that define how your microinteraction can be used
Help users understand the rules with feedback, using graphics, sounds, and vibrations
Use modes to let users set preferences or modify a microinteraction
Extend a microinteraction’s life with loops, such as “Get data every 30 seconds”
Designing for Interaction: Creating Innovative Applications and Devices (2nd Edition)
Interaction design is all around us. If you’ve ever wondered why your mobile phone looks pretty but doesn’t work well, you’ve confronted bad interaction design. But if you’ve ever marveled at the joy of using an iPhone, shared your photos on Flickr, used an ATM machine, recorded a television show on TiVo, or ordered a movie off Netflix, you’ve encountered good interaction design: products that work as well as they look.
Interaction design is the new field that defines how our interactive products behave. Between the technology that powers our devices and the visual and industrial design that creates the products’ aesthetics lies the practice that figures out how to make our products useful, usable, and desirable.
This thought-provoking new edition of Designing for Interaction offers the perspective of one of the most respected experts in the field, Dan Saffer. This book will help you learn to create a design strategy that differentiates your product from the competition use design research to uncover people’s behaviors, motivations, and goals in order to design for them employ brainstorming best practices to create innovative new products and solutions understand the process and methods used to define product behavior It also offers interviews and case studies from industry leaders on prototyping, designing in an Agile environment, service design, ubicomp, robots, and more.