A showcase of Super Bowl ads from past events that entertain with smarts.
February is an interesting month. We get to celebrate a lot of special events. We have Valentines Day, we have the Chinese Spring Festival, we have my birthday (hint – design books), and we also have this event, where “rocky men” hug each other on a green field to get a ball, called the Super Bowl.
The Super Bowl, the grande tamales, the 100 million viewers event, an event the sparks unusual creativity in the advertising world. I say unusual, because the ads created are smart, enjoyable and entertaining.
With that aspect in mind, I decided to present a collection of ads from past Super Bowl events, because the current 2014 commercials are kinda boring.
Which of these commercials do you like? I watched Volkswagen’s The Force ad more then 10 times (the body language of that kid sold me the ad).
Volkswagen Beetle, High Five – 2012
The adult version of punch buggy (children would punch each other in the shoulder every time they would see a Volkswagen Beetle), every time you see a Volkswagen Beetle, you need to high five the man driving it. Adding Shirley Ellis’ 1960s hit “The Clapping Song” adds to the enjoyment.
Hyundai Santa Fe, Super Team – 2013
A group of super kids take on a bunch of bullies in a football game. A really enjoyable way to advertise the amount of space the car offers.
Kia Sorento, Space Babies – 2013
Kids, they never stop asking questions. It comes a time when even the most creative story will not save you from an awkward conversation, or maybe there is a way?
Tide, Miracle Stain – 2013
A miracle Joe Montana stain leads to 15 minutes of fame for one lucky 49ers fan. Too bad his wife is a Ravens fan.
Snickers, Betty White and Abe Vigoda – 2010
You’re not yourself today, you have no energy. Eat a Snikers. Better?
Volkswagen, Punch Dub – 2010
A Volkswagen adaptation of punch buggy, where you punch your friend when you see a Volkswagen automobile. The ad is fun, but Tracy Morgan and Stevie Wonder make it even better.
Volkswagen, The Force – 2011
A child, all dressed in Dark Vader clothing, trying to use the force to move his dog, or start the dryer, but fails. When his father comes home in a Volkswagen Passat, something amazing happens. He tries to use the force and the car actually starts! A really creative way to advertise a remote key.
Best Buy, Asking Amy – 2013
Amy Poehler demonstrates how helpful Best Buy experts can be.
Volkswagen, The Bark Side – 2012
A group of dogs barking the soundtrack of the dark side. A perfect way to get the attention of the dog lover and star wars fan. May the bark side be with you.
Chevrolet, Happy Grad – 2012
The excitement level is of the roof, but I do not get what they are trying to advertise.
Audi, The chase – 2009
A high-speed journey through luxury automobiles in American history, sending the message that some things are best left in the past. Audi chose this trip through history as the theme for its Super Bowl ad to send the message that, in the luxury automotive marketplace, Audi is the most progressive choice.