Everyday we are bombarded by advertisements. We see this impressive concepts, developed by a bunch of creative individuals that gather themselves in packs named “agencies”. And as I see their work in advertising other entities product and service, I keep wondering: how do they advertise their own services?
Always wondered what kind of magic do banks practice so that clients would step in. I say wondered especially because of the economical situation of the past years. How do banks use advertising to attract attention to their services? It wasn’t mass hypnotism, as I would have imagined, but pure creativity and bursting imagination.
Always wondered how the pharmaceutical industry pushes their products to the masses, especially when people grow more skeptical about their usefulness in our development and the set of laws that guide the distribution. We know why we take them, we are sick, we are treating diseases. So what points are they leveraging to create awareness
Advertising is a good way to push a product, to communicate but only when you understand the environment you are working in and know how to take advantage of it. Here we have 8 online advertising campaigns that take advantage of the interactive nature of the Internet and offer us entertainment.
A creative collection for your inspiration, advertising alcohol. A perspective on how different alcohol brands try and succeed , more or less, to create an interesting visual experience for their target market.