The human body has become a favorite playground in advertising. A collection of adverts that show how products and services leave their mark on the human body in a “controlled environment”, the advertisers mind.
In a time when demand and expectation are higher then ever, the advertising world had to evolve to maintain balance between experience and expectation. By combining animal trades with daily products we get to see how the assimilating process takes birth.
Every action has a reaction, and 16 campaigns show how the action of humans impact the environment in a way that kills.
This visual narration has the purpose to create environmental awareness and present how agencies around the world chose to entangle themselves in this sensitive subject.
BMW was looking for a pair of siblings to become the feature characters in their upcoming international campaign ONE ORIGIN. TWO ORIGINALS. A pair of siblings who, despite having the same family background, have totally different personalities.
John Neumeier says of his choreography, that they “create movements that move.” This emotional approach, of transforming dance into a dream, characterizes the Hamburg Ballet. “Movements, that move” is therefore the central theme for the first image campaign of the company at all.
“A Better Milan” is a political campaign in support of the referendum for the environment and sustainable mobility in Milan , committee of citizens of diverse backgrounds in politics, culture, science and research, in ‘ environment and social convinced that attempts must be made in person to make Milan a more healthy and livable.