A fitness club with a greek attitude. Premium fitness club Palestra is the name of the latest brand identity project created by the creatives from Brandon.
With the help of Marlon Mayugba, we get to have a look behind the design thinking of the brand identity project he created for Tokyo Cafe.
An inspirational collection presenting different logos, having a visual focus on birds. See how different companies make the image/symbolism of birds to present their visual identity. A less ritual approach in a more commercial context; a look at how birds are integrated in logo design.
Tourism has become one of the most profitable industries. As the interests differs from one individual to another (culinary tourism, cultural tourism, or ordinary see sighting) so does the need for differentiation of those entities or countries. In an attempt to position themselves on a specific niche, they also have to create a visual identity; an identity that we are going to look at only from the logo point of view.