How do you add value to a product, to be perceived as a more valuable? What makes the same product, tea in our case, from different producers, to have different prices? These were the questions I had when I went to buy some tea. Here is where one essential environment adds his value, the packaging.
A collection of tea packaging designs that present how the differentiation process is done thru one of the most essential environments, it’s packaging.
Ritual, Moroccan Tea
Ani Bijoyan, graduating student from Fashion Institute of Technology created this amazing packaging that emphasize on the ritual of drinking tea with a contemporary touch.
Mood Garden Tea
“Each tea blend corresponds with a unique color and flower to help visualize these moods. When the tea drinker removes the tea bag from the stick, a prompt followed by a small flower is revealed. As they drink more of that mood, they can delight in seeing their “mood” visually grow, creating a new type of tea ritual they could enjoy. The back of the stick corresponds by growing taller the farther a person needs to reach their next tea bag. While not only protecting the tea bags, the outer stick mimics a nostalgic white picket fence which displays the ingredients proudly on the back.
The flowers were hand illustrated in attempts to create packaging too beautiful to throw away. Since many tea drinkers read while brewing, the vertical orientation of the stick makes it a very convenient book mark.”
Designed by Alexander Chin.
“As part of Grain Creative’s 2011 new business plan we brainstormed what type of gift we could send out to potential new business clients. We understand how busy a working day can be so our objective was to find a way to introduce ourselves to these potential clients in less than five minutes. Using a selection of tea from T2 we created four individual tea boxes and personified them to reflect the names of the following popular flavours of tea: Gorgeous Geisha, English Breakfast, Chai and French Earl Grey. Each box holds a few tea bags and a small scroll showing images of recently completed work with an invitation to ‘sit down for 5 minutes with a cup of tea and learn more about us’.”
Designed by Grain Creative.
Hanger Tea (concept)
“I can’t think of a better or more obvious way to pack teabags than this hanger & T-shirt design. It’s a funny take on how the simple motion of hanging a used teabag on the rim of your cup, be done. Color-coded for different varieties, the hangers are rather cute and so are the tea-shirts!” This is one of my favorite packing types, as it designs the actual tea bag.
Designed by Soon Mo Kang.
Chee Teachee Tea is a tea collection containing a tangram and snacks.
“Chee Tea is designed with the purpose of creating an exciting moment to enjoy with friends, family, and even with children. The special feature of the product is the tangram shaped package. The tangram is a Chinese traditional puzzle consisting of seven flat shapes which are put together to form a shape. The objective of the puzzle is to form a specific shape (given only an outline or silhouette) using all seven pieces.
The name CHEE TEA came from Chinese word Chee which means seven. Each piece of tangram has a different shape’s tea bag and flavor: Raspberry Nectar, Coco Truffle, Vienna Cinnamon, Belgian Mint, and Orchid Vanilla. The organic ingredients are imported from exotic countries like Malaysia, China, Tibet, and so on. Additionally, the product includes two different types of snack : Party Mix as well as dried fruits and nuts.”
Designed by Dho Yee Chung, a student at Fashion Institute of Technology