Refreshing tea packaging designs
December 5, 2012

Refreshing tea packaging designs

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How do you add value to a product, to be perceived as a more valuable? What makes the same product, tea in our case, from different producers, to have different prices? These were the questions I had when I went to buy some tea. Here is where one essential environment adds his value, the packaging.

A collection of tea packaging designs that present how the differentiation process is done thru one of the most essential environments, it’s packaging.

Ritual, Moroccan Tea

Ani Bijoyan, graduating student from Fashion Institute of Technology created this amazing packaging that emphasize on the ritual of drinking tea with a contemporary touch.

Refreshing tea packaging designs -  Ritual, Maroccan Tea
Refreshing tea packaging designs -  Ritual, Maroccan Tea
Refreshing tea packaging designs -  Ritual, Maroccan Tea

Mood Garden Tea

“Each tea blend corresponds with a unique color and flower to help visualize these moods. When the tea drinker removes the tea bag from the stick, a prompt followed by a small flower is revealed. As they drink more of that mood, they can delight in seeing their “mood” visually grow, creating a new type of tea ritual they could enjoy. The back of the stick corresponds by growing taller the farther a person needs to reach their next tea bag. While not only protecting the tea bags, the outer stick mimics a nostalgic white picket fence which displays the ingredients proudly on the back.

The flowers were hand illustrated in attempts to create packaging too beautiful to throw away. Since many tea drinkers read while brewing, the vertical orientation of the stick makes it a very convenient book mark.”
Designed by Alexander Chin.

Refreshing tea packaging designs - Mood Garden Tea
Refreshing tea packaging designs - Mood Garden Tea
Refreshing tea packaging designs - Mood Garden Tea

Tea People

“As part of Grain Creative’s 2011 new business plan we brainstormed what type of gift we could send out to potential new business clients. We understand how busy a working day can be so our objective was to find a way to introduce ourselves to these potential clients in less than five minutes. Using a selection of tea from T2 we created four individual tea boxes and personified them to reflect the names of the following popular flavours of tea: Gorgeous Geisha, English Breakfast, Chai and French Earl Grey. Each box holds a few tea bags and a small scroll showing images of recently completed work with an invitation to ‘sit down for 5 minutes with a cup of tea and learn more about us’.”
Designed by Grain Creative.

Refreshing tea packaging designs  - Tea People
Refreshing tea packaging designs  - Tea People
Refreshing tea packaging designs  - Tea People
Refreshing tea packaging designs  - Tea People

Hanger Tea (concept)

“I can’t think of a better or more obvious way to pack teabags than this hanger & T-shirt design. It’s a funny take on how the simple motion of hanging a used teabag on the rim of your cup, be done. Color-coded for different varieties, the hangers are rather cute and so are the tea-shirts!” This is one of my favorite packing types, as it designs the actual tea bag.

Designed by Soon Mo Kang.

Refreshing tea packaging designs - Hanger Tea
Refreshing tea packaging designs - Hanger Tea
Refreshing tea packaging designs - Hanger Tea

Chee Tea

Chee Teachee Tea is a tea collection containing a tangram and snacks.

“Chee Tea is designed with the purpose of creating an exciting moment to enjoy with friends, family, and even with children. The special feature of the product is the tangram shaped package. The tangram is a Chinese traditional puzzle consisting of seven flat shapes which are put together to form a shape. The objective of the puzzle is to form a specific shape (given only an outline or silhouette) using all seven pieces.

The name CHEE TEA came from Chinese word Chee which means seven. Each piece of tangram has a different shape’s tea bag and flavor: Raspberry Nectar, Coco Truffle, Vienna Cinnamon, Belgian Mint, and Orchid Vanilla. The organic ingredients are imported from exotic countries like Malaysia, China, Tibet, and so on. Additionally, the product includes two different types of snack : Party Mix as well as dried fruits and nuts.”

Designed by Dho Yee Chung, a student at Fashion Institute of Technology

Refresing tea packaging designs - Chee Teachee Tea
Refresing tea packaging designs - Chee Teachee Tea
Refresing tea packaging designs - Chee Teachee Tea

Refresing tea packaging designs - Chee Teachee Tea

Christmas Tea

“The essence of Christmas is getting together with the people we are close with. To encourage that, this design needs two people in order to function. It is a tea packaging design that encourages the sharing of a hot beverage with a dear person in the Christmas spirit.”

Designed by: Mint – Maja Matas, Kresimir Miloloza, Jozo Matas

Refreshing tea packaging designs - Christmas Tea
Refreshing tea packaging designs - Christmas Tea
Refreshing tea packaging designs - Christmas Tea
Refreshing tea packaging designs - Christmas Tea
Refreshing tea packaging designs - Christmas Tea

Tea Smile

The package is designed for cold brewed tea bags, which are immersed in cold water and mainly consumed during summer. Here we use long rectangular shaped tea bags, allowing consumers easily drop into or take out from PET water bottles.

Our idea originates from the “ice flake” and we applied its beautiful shape as well. It is designed to evoke the feeling of coldness. Consumers can see the ice flake on the outer surface. After opening the box, he can also see the iceberg standing inside. It implies the tea bags between them generate both the ice flake and the iceberg. We use no glue on this mass production product. The latch design makes the structure strong, beautiful, and eco-friendly.

Designed by Tea Smile

Refreshing tea packaging designs - Tea Smile
Refreshing tea packaging designs - Tea Smile
Refreshing tea packaging designs - Tea Smile

Dovely Tea

Dovely Tea is part of a line of handmade gift goods designed to be a unique and memorable.

“The package is hand made, using letterpress, silkscreen and stamping techniques and then hand assembled including the origami tea bags.”

Designed and created by YIU studio.

Refreshing tea packaging designs -  Dovely Tea
Refreshing tea packaging designs -  Dovely Tea
Refreshing tea packaging designs -  Dovely Tea

Teapee, amerindian herbal teas

“Native American’s used to brew a cup of tea way before the first French and British settlers reached the shores of North America. Canadian student Sophie Pépin went back to the roots of the native american nomadic lifestyle and created a tea packaging that not only is directly inspired by teepees but also celebrates the skills of their legendary medical knowledge.

Each flavor has its own native american pattern which travels all the way around the packaging, serving as an opening mechanism. Once opened these beautifully designed teepee packagings reveal tea bags which are formed in a similar teepee style shape.”

See original source

Refreshing tea packaging designs - Teapee
Refreshing tea packaging designs - Teapee
Refreshing tea packaging designs - Teapee

Bigelow Tea Box

“Student project aimed to redesign the tea box for the Bigelow brand. Structural design does not only serve to distinguish product on the store shelf, but allows for an environmentally-friendly use. New “box” holds a roll of tea bags which may be replaced over and over again, eliminating superfluous packaging. Biodegradable rolls of tea bags need only to be purchased, while the dispenser is kept for repeat use.

The natural texture patterns represent the brewing of the tea and the delicacy of taste. The”winged B” logo alludes to the elevated tea experience. ”

Designed by Polina Sapershteyn.

Refreshing tea packaging designs - Bigelow Tea
Refreshing tea packaging designs - Bigelow Tea
Refreshing tea packaging designs - Bigelow Tea
Refreshing tea packaging designs - Bigelow Tea
Refreshing tea packaging designs - Bigelow Tea

T tea

Designed by Maria Milagros Rodriguez Bouroncle.

Refreshing tea packaging designs - T tea
Refreshing tea packaging designs - T tea
Refreshing tea packaging designs - T tea
Refreshing tea packaging designs - T tea
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