The human body in advertising

The human body in advertising

The human body has become a favorite playground in advertising. A collection of adverts that show how products and services leave their mark on the human body in a “controlled environment”, the advertisers mind.

When I was a kid I loved science, and because of lack of funding, experimenting was hard. Adding passion and “luck” to the mix, and my body, I did pretty good: found out how gravity works when I kept falling out of trees, what boiling oil feels on skin, what happens when a cat shows her claws. And from all of this … “experiments”, I found one thing, how they effect my body.

This collection of adverts shows to us how products and services get to have human attributes, or the results of a specific product in contact with the human body.
The human body has become the playground of advertisers and their results are under our eyes, literally.

Samsung SF Notebook

True beauty is curved
The revolutionary curved Samsung SF notebook.


Advertising Agency: Cheil, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Martin Dijkstra

- samsung: true beauty is curved

Electric Art

Play god.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Justin Crew

The human body in advertising: electric art: inflatable man

Integra

You won’t believe your eyes or ears.
Heighten your senses with the Integra 3D receiver range. The heart of every fine multi-room installation. This is home entertainment that needs seeing to be believed.


Advertising Agency: Blaze Advertising / Muscle Marketing, Sydney, Australia
Art Director / Copywriter: Scott Deakin
Account Director: Rodney Smith
Account Manager: Karen Lee

The human body in advertising: Integra:girl
The human body in advertising: Integra:boy

Samsung

24x optical zoom

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Creative Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Photographer: Bernard Khalil
3D: Malek Rizkallah
Artwork: Elie Moussally

The human body in advertising: samsung camera

Sanzer hand gel

What you really touch?

Advertising Agency: Chuo Senko, Thailand
Creative Directors: Jak Naiprayoon, Noppadon Shinkhem
Art Director / Copywriter: Noppadon Shinkhem
Producer: Sumith Alansunyaluck
Photographer: Bob Eye View
Digital computer artist: M.A.R.S.

The human body in advertising : Sanzer hand gel: doorknob
The human body in advertising : Sanzer hand gel: Phone booth
The human body in advertising : Sanzer hand gel: Subway

Wien Energie

Reliable Energy
Wien Energie


Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director / Art Director: Tolga Büyükdoganay
Art Director: Sebastian Kaufmann
Copywriter: Eva Sommeregger
Photographer: Oliver Gast
Illustrator: Malkasten

The human boy in advertising: wien energie car
The human boy in advertising: wien energie street
The human body in advertising: wien energie tub

BNP Paribas

Boost your future with our students offer

Advertising Agency: VOUS, Steinfort, Luxembourg
Creative Director: Ghislain Giraudet
Art Directors: Ghislain Giraudet, Julien Renault, David Solito, François Leclerc
Copywriter: André Hesse
Photographer: Marcel Veelo
Additional credits: Glucône

The human body in advertising: BNP Paribas
The human body in advertising: BNP Paribas

TV3 La Marató

I want to know what I’m fighting against.
Over 7000 rare diseases nobody sees.


Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Executive Creative Directors: Camil Roca, Oscar Pla
Art Directors: Ariadna Collazos, Fabiano Oliveira
Copywriter: Manu Cárdenas
Illustrator: Marta Cerdà
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio

The human body in advertising: TV3 La Marato: Punch child
The human body in advertising: TV3 La Marato: Punch man
The human body in advertising: TV3 La Marato: Punch woman

SOS Dettes: Debt Hurts

The words “lavée” “cassé” and “étranglé” literally translate into “washed”, “broken” and “strangled”. In French, these common expressions imply the feelings of being weighed down by debt. We built SOS Dette’s brand image around an odd concept. Debt is still a very taboo topic. The reality was in such a way portrayed that it grasped people by their emotions.


Advertising Agency: GVM, Montreal, Canada
Creative Director: Frédéric Tremblay
Photographer: Alain Desjean
Strategic Planner : Virginie Roy
Account Executive: Marjorie Biraben
Producer: Nancy Bélanger
Digital Artist: Claude Lafrance
Stylist: Virginie Bégin
Make-up: Geneviève Mondou
Hair: Alexandre Messier

The human body in advertising: sos dettes
The human body in advertising: sos dettes
The human body in advertising: sos dettes

Santa Casa: International Day of Rock

July 13. International day of Rock.
Support: MTV
Like any other day, we need your help. Donate blood.
Santa Casa de São Paulo


Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Directors: Marco Versolato, Sergio Fonseca
Art Director: Luis Ulrich
Copywriter: Hugo Catraio
Photographer: Roberto Donaire

The human body in advertising: Dia Mundial a Rock

UN Millenium Development Goals

To beat powerty, we need something loud and strong.
Make your heart beat for the millenium development goals.
StandAgainstPowerty.org


Advertising Agency: Grey Worldwide, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Gaetano Cerrato
Copywriter Supervisor: Simona Angioni
Advertiser: Campagna del Millenio
Account Supervisor: Emanuela Carnaghi
Art Buyer: Virginia Salvucci
Photographer: Giovanni Santarelli (Agent: DV Milano)

The human body in advertising: UN Milleniu Development
The human body in advertising: UN Milleniu Development

Vog Socks

Vog socks on the web now.

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Emre Kaplan
Art Director: Gamze Ichedef
Copywriter: Ilkay Gurpinar
Account Director: Asli Ceren Aksak

The human body in advertising: vog-socks-black
The human body in advertising: vog socks blue
The human body in advertising: vog socks pink

Samusocial: Asphaltisation

The longer you live on the street, the harder it is to get off it.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields

The human body in advertising: Samusocial
The human body in advertising: Samusocial
The human body in advertising: Samusocial

Aquafresh Flex Direct Toothbrush: Ultra-bendy


Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Davey Lui
Art Directors: Davey Lui, Michael Tse
Copywriter: Vincent Tse

The human body in advertising: aqua fresh flex 1
The human body in advertising: aqua fresh flex 2
The human body in advertising: aqua fresh flex 3

Greenpeace: Fukujin

Not all traditions deserve to be preserved. Put an end to whaling in Japan.


Advertising Agency: Leo Burnett Hong Kong
Creative Directors: Chong Kin
Art Directors: Kenny Ip, Jacky Tong
Copywriters: Chong Kin, Jove Cheung
Illustrator: Thomas Ho
Photographer: Lewis Ho
Photo Retoucher: Bon Leung

The human body in advertising: Greenpeace Tattoo Fudo
The human body in advertising: Greenpeace Tattoo Fukujin
The human body in advertising: Greenpeace Tattoo Samurai

HP: Exhibit yourself

Hypegallery Initiative included an exhibition in Paris “Palais de Tokyo” open to all comers.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Nicolas Ermakoff
Copywriters: Nicolas Ermakoff, Sam Bordjosky
Photographer: Mathieu Deluc
Retouch: Le Bureau

The human body in advertising: hype gallery exhibit

DDB: Calendar

As a supporter of the National Advertising Benevolent Society (NABS), DDB Vancouver was asked to contribute a submission to their annual calendar. ‘Swimsuit Edition’ was this year’s mandated theme.

Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Photographer: Philip Jarmain
Retoucher: The Orange Apple

The human body in advertising: DDB NABS

Kindred Spirits online dating service

Someone out there loves the same things as you. Let us bring you together.

Advertising Agency: Amp communications, London, UK
Creative Director / Art Director: Simon Haslehurst
Copywriter: Kristian Wheater
Photographer: Seamus Ryan
Post production: Todd Lopez

The human body in advertising: Kindred Spirit
The human body in advertising: Kindred Spirit

Inline Courier

Berlin’s fastest bike couriers.

Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos, Jan Leube
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Photographer: Hans Starck
Post Production: Appel Grafik Berlin
Agency Producer: Soeren Gessat
Account Managers: Sven Weiche, Anna Gabriel

The human body in advertising: inline face 1
The human body in advertising: inline face 2
The human body in advertising: inline face 2

Samsung CCTV: Wide angle


Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Joungrack Lee
Art Director: Jaewon Choi
Photographer: Junghoe Kim

The human body in advertising: samsung wide 1
The human body in advertising: samsung wide 2
The human body in advertising: samsung wide 3

Schick Razors

New Schick Razors, with aloe and vitamin E. Shick

Advertising Agency: JWT, Venezuela
Product: Schick Quattro
Photographer: Marcel Boldú

The human body in advertising: Schick Razors: Baby
The human body in advertising: Schick Razors: Baby

Magistral Dishwasher

Beautifully clean glasses. Magistral Dishwasher

Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Diego Rubio, Coco Olivera
Copywriter: Federico Ientilezza
Art Director: Federico Fernández
Photographer: John Parker
Retauchers: Clive Biley, Pablo Romanos

vThe human body in advertising: Magistral Dishwasher: Faces Girl
The human body in advertising: Magistral Dishwasher: Faces Man

Smuin Ballet Company: Ballet But Different


Advertising Agency: Evolution Bureau, USA
Executive Creative Director: Stephen Goldblatt
Art Directors: Jeremy Stewart, Enrique Camacho
Copywriters: James Beikmohamadi, Will Zschau
Designer: Steve Knodel
VP Client Services: Kim Kline
Account Director: Rebecca Reid
Photographer: Scott Harben
Photo Retouching: Scott Harben

The human body in advertising: Ballet But Bold
The human body in advertising: Ballet But Broadway
The human body in advertising: Ballet But Different
The human body in advertising: Ballet But Entertaining
The human body in advertising: Ballet But Sexy
The human body in advertising: Ballet But Spicy

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Sergiu Naslau

I am a web and graphic designer, with a background in marketing, interested in visual communication and more. I created wabbaly.com to share my point of view on this visual world. You can keep up with me on Twitter, Facebook or .

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