The human body has become a favorite playground in advertising. A collection of adverts that show how products and services leave their mark on the human body in a “controlled environment”, the advertisers mind.
When I was a kid I loved science, and because of lack of funding, experimenting was hard. Adding passion and “luck” to the mix, and my body, I did pretty good: found out how gravity works when I kept falling out of trees, what boiling oil feels on skin, what happens when a cat shows her claws. And from all of this … “experiments”, I found one thing, how they effect my body.
This collection of adverts shows to us how products and services get to have human attributes, or the results of a specific product in contact with the human body.
The human body has become the playground of advertisers and their results are under our eyes, literally.
Samsung SF Notebook
True beauty is curved
The revolutionary curved Samsung SF notebook.
Advertising Agency: Cheil, Delft, Netherlands
Creative Director: Ton van Jole
Art Director: Ton van Jole
Copywriter: Mattijs Winter
Photographer: Martin Dijkstra
Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Art Director: Justin Crew
You won’t believe your eyes or ears.
Heighten your senses with the Integra 3D receiver range. The heart of every fine multi-room installation. This is home entertainment that needs seeing to be believed.
Advertising Agency: Blaze Advertising / Muscle Marketing, Sydney, Australia
Art Director / Copywriter: Scott Deakin
Account Director: Rodney Smith
Account Manager: Karen Lee
24x optical zoom
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Nancy Timani
Associate Creative Director: Florence Basseux
Art Director: Nancy Timani
Copywriter: Florence Basseux
Photographer: Bernard Khalil
3D: Malek Rizkallah
Artwork: Elie Moussally
Sanzer hand gel
What you really touch?
Advertising Agency: Chuo Senko, Thailand
Creative Directors: Jak Naiprayoon, Noppadon Shinkhem
Art Director / Copywriter: Noppadon Shinkhem
Producer: Sumith Alansunyaluck
Photographer: Bob Eye View
Digital computer artist: M.A.R.S.
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Director / Art Director: Tolga Büyükdoganay
Art Director: Sebastian Kaufmann
Copywriter: Eva Sommeregger
Photographer: Oliver Gast
Boost your future with our students offer
Advertising Agency: VOUS, Steinfort, Luxembourg
Creative Director: Ghislain Giraudet
Art Directors: Ghislain Giraudet, Julien Renault, David Solito, François Leclerc
Copywriter: André Hesse
Photographer: Marcel Veelo
Additional credits: Glucône
TV3 La Marató
I want to know what I’m fighting against.
Over 7000 rare diseases nobody sees.
Advertising Agency: Bassat Ogilvy, Barcelona, Spain
Executive Creative Directors: Camil Roca, Oscar Pla
Art Directors: Ariadna Collazos, Fabiano Oliveira
Copywriter: Manu Cárdenas
Illustrator: Marta Cerdà
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio
SOS Dettes: Debt Hurts
The words “lavée” “cassé” and “étranglé” literally translate into “washed”, “broken” and “strangled”. In French, these common expressions imply the feelings of being weighed down by debt. We built SOS Dette’s brand image around an odd concept. Debt is still a very taboo topic. The reality was in such a way portrayed that it grasped people by their emotions.
Advertising Agency: GVM, Montreal, Canada
Creative Director: Frédéric Tremblay
Photographer: Alain Desjean
Strategic Planner : Virginie Roy
Account Executive: Marjorie Biraben
Producer: Nancy Bélanger
Digital Artist: Claude Lafrance
Stylist: Virginie Bégin
Make-up: Geneviève Mondou
Hair: Alexandre Messier
Santa Casa: International Day of Rock
July 13. International day of Rock.
Like any other day, we need your help. Donate blood.
Santa Casa de São Paulo
Advertising Agency: Y&R, Sao Paulo, Brazil
Creative Directors: Marco Versolato, Sergio Fonseca
Art Director: Luis Ulrich
Copywriter: Hugo Catraio
Photographer: Roberto Donaire
UN Millenium Development Goals
To beat powerty, we need something loud and strong.
Make your heart beat for the millenium development goals.
Advertising Agency: Grey Worldwide, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Gaetano Cerrato
Copywriter Supervisor: Simona Angioni
Advertiser: Campagna del Millenio
Account Supervisor: Emanuela Carnaghi
Art Buyer: Virginia Salvucci
Photographer: Giovanni Santarelli (Agent: DV Milano)
Vog socks on the web now.
Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Emre Kaplan
Art Director: Gamze Ichedef
Copywriter: Ilkay Gurpinar
Account Director: Asli Ceren Aksak
The longer you live on the street, the harder it is to get off it.
Advertising Agency: Publicis Conseil, France
Chief Creative Officer: Olivier Altmann
Creative Director / Copywriter: Véronique Sels
Head of art: Frédéric Royer
Art Director: Alexandra Offe
Account Supervisor: Jean-Patrick Chiquiar, Emmanuelle Henry, Débora Guarachi
Photographer: Marc Paeps
Art buying: Jean-Luc Chirio
Production: Gael Cheval, Charly Forin @ Elysian Fields
Aquafresh Flex Direct Toothbrush: Ultra-bendy
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Davey Lui
Art Directors: Davey Lui, Michael Tse
Copywriter: Vincent Tse
Not all traditions deserve to be preserved. Put an end to whaling in Japan.
Advertising Agency: Leo Burnett Hong Kong
Creative Directors: Chong Kin
Art Directors: Kenny Ip, Jacky Tong
Copywriters: Chong Kin, Jove Cheung
Illustrator: Thomas Ho
Photographer: Lewis Ho
Photo Retoucher: Bon Leung
HP: Exhibit yourself
Hypegallery Initiative included an exhibition in Paris “Palais de Tokyo” open to all comers.
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Nicolas Ermakoff
Copywriters: Nicolas Ermakoff, Sam Bordjosky
Photographer: Mathieu Deluc
Retouch: Le Bureau
As a supporter of the National Advertising Benevolent Society (NABS), DDB Vancouver was asked to contribute a submission to their annual calendar. ‘Swimsuit Edition’ was this year’s mandated theme.
Advertising Agency: DDB Vancouver, Canada
Executive Creative Director: Alan Russell
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Chris Moore
Copywriter: Jarrod Banadyga
Photographer: Philip Jarmain
Retoucher: The Orange Apple
Kindred Spirits online dating service
Someone out there loves the same things as you. Let us bring you together.
Advertising Agency: Amp communications, London, UK
Creative Director / Art Director: Simon Haslehurst
Copywriter: Kristian Wheater
Photographer: Seamus Ryan
Post production: Todd Lopez
Berlin’s fastest bike couriers.
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Matthias Spaetgens, Oliver Handlos, Jan Leube
Art Director: Mathias Rebmann
Copywriter: Florian Schwalme
Photographer: Hans Starck
Post Production: Appel Grafik Berlin
Agency Producer: Soeren Gessat
Account Managers: Sven Weiche, Anna Gabriel
Samsung CCTV: Wide angle
Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Joungrack Lee
Art Director: Jaewon Choi
Photographer: Junghoe Kim
New Schick Razors, with aloe and vitamin E. Shick
Advertising Agency: JWT, Venezuela
Product: Schick Quattro
Photographer: Marcel Boldú
Beautifully clean glasses. Magistral Dishwasher
Advertising Agency: Grey, Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Diego Rubio, Coco Olivera
Copywriter: Federico Ientilezza
Art Director: Federico Fernández
Photographer: John Parker
Retauchers: Clive Biley, Pablo Romanos
Smuin Ballet Company: Ballet But Different
Advertising Agency: Evolution Bureau, USA
Executive Creative Director: Stephen Goldblatt
Art Directors: Jeremy Stewart, Enrique Camacho
Copywriters: James Beikmohamadi, Will Zschau
Designer: Steve Knodel
VP Client Services: Kim Kline
Account Director: Rebecca Reid
Photographer: Scott Harben
Photo Retouching: Scott Harben