TiJi, the chain of Lagardère Active preschool is for children ages 3 to 6. It supports little ones, to help them grow by offering programs that amaze, provide answers to all their questions in a word, that stimulate their imagination and their awakening.
It is from this observation that the campaign The Ball was born in 2008. The film awarded the Grand Prix Strategies, a Silver Lion at Cannes, two awards at the Art Directors Club, a silver D & AD nomination, a prize at the Festival de Méribel and a prize at the Festival Anima, telling the epic Aerial red balloon escaped accidentally from the hands of a child.
With this success, and DDB ° TiJi continue this campaign by signing a new film in the explosive world of advertising to children.
2008 campaign: The Ballon
A black and white forest is colored in vibrant hues under our eyes except for one sad little panda, which sets off the compassion of an imaginative little boy.
A beautiful short film that shows how a world can be colored by the imagination of a child and why the panda itself remains in black and white.I myself thought that this was the story of how the panda was left without colors.