Created with a purpose, Upton set a goal to reinvent a category that is rarely appreciated and establish that belts are belts not just another accessory.
Created out of the finest materials, american leather, crafted by texan hands, individually numbered and custom-sized. Upton belts are not accessories, and with the help of the creatives from Wedge and Lever they managed to show it.
Honestly, I never looked twice at a belt. All I wanted to know that is black, had the thin details and that was it, not anymore.
The lookbook videos put the Upton belt on the pedestal and show it to everyone! And boy does it look good. Duke, Ward and Knox are the titles of the three short films exploring the relationship between icons, silhouettes and the objects they inspire.
I just love how the belts standout from all that white background. Even with all the movement, they just stand there and command your attention.
A film by: Wedge & Lever
Starring: Shaun Ross
Editor: Mark Wiitanen
Sound Design & Music Composer: Pattern Based
Colorist: Trevor Durtschi
Stylist: Sean Knight
Hair: Ryan Richman
Makeup: Erin Moffett, Gabby Pascau
Mannequins: Nicole Pedra, Chelsea Foss, Christina Meissner
MMXV – “Duke” Dress Lookbook
MMXV – “Ward” Sport Lookbook
MMXV – “Knox” Casual Lookbook