Wrangler vs Wrongler

Wrangler Europe teases it’s new approach with social and OOH campaign, “Wrangler Vs Wrongler”, from Amsterdam based Ideas Company, WE ARE Pi.

Wrangler is an American manufacturer of jeans and other clothing items founded in 1947.
With “Wrangler vs Wrongler” the iconic denim brand aims to motivate people on how to lead a better life by giving customers a lifestyle choice, the Wrangler way, to extract the most out of your day to day.

Ilaria Pasquinelli, Brand Marketing lead at Wrangler Europe says, “With this campaign we want to inspire our long time fans and new consumers to live the Wrangler way. It’s a celebration of life and the brand’s soul”. read more here
This reminds me of the 2011 “We are animals campaign”. Same, strong visuals that makes us ask, what is going on!?

There a wrong way to live your life and there is then there’s the Wrangler way. The visuals are strong enough to make anyone get the idea.

Client: Wrangler
Agency: We Are Pi
Business Lead: Alex Bennett Grant
Creative Directors: Barney Hobson, Rick Chant
Design Director: Nessim Higson
Art Director: Kaz Salemink
Strategy Director: Jessica Perri
Strategist: Andrea Van Den Bos
Executive Producer: Kimia Farshidzad
Producer: Ekaterina Golovkina
Project Manager: Ambar Surastri
Account Executive: Hollie Beever
Production: Pi Productions

wolf comparison

food comparison

elder people comparison

group comparison

rock on

dog enjoy himself vs not

live duck vs decorative duck

forest vs home flower

cabin vs suburban neighborhood

cabin vs suburban neighborhood

man in the forest vs people in rush hour

cooked food vs microwaved food

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