In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man. “WE ARE ANIMALS”: more than just a signature, a lasting statement.
About the SS11 Stunt campaign
Wrangler and stunt people share a common history. Westerns were the original Action Movies and the first stunt people were rodeo riders – Wrangler’s earliest clientele. The new campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people …. a breed of heroes who embody Wrangler’s message: We Are Animals.
Campaign: We Are Animals 2011 – Stunt
Agency: Fred & Farid, Paris, France
Creative Director: Frederic Raillard
Photographer: Cass Berd
Marketing director Wrangler EMEA: Adam Kakembo
DoP: Keith Leman