Wrangler – We are animals:Stunt SS11 Campaign

In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man. “WE ARE ANIMALS”: more than just a signature, a lasting statement.

About the SS11 Stunt campaign

Wrangler and stunt people share a common history. Westerns were the original Action Movies and the first stunt people were rodeo riders – Wrangler’s earliest clientele. The new campaign reunites Wrangler, the original American adrenaline-fuelled denim brand, with stunt people …. a breed of heroes who embody Wrangler’s message: We Are Animals.

Advertiser:Wrangler
Campaign: We Are Animals 2011 – Stunt
Agency: Fred & Farid, Paris, France
Creative Director: Frederic Raillard
Photographer: Cass Berd
Marketing director Wrangler EMEA: Adam Kakembo
DoP: Keith Leman

wrangler stunt we are animals

wrangler stunt we are animals


wrangler stunt we are animals
wrangler stunt we are animals

wrangler stunt we are animals
wrangler stunt we are animals

wrangler stunt we are animals
wrangler stunt we are animals


Making of Wrangler:Stunt Campaign

Farid Mokart of Fred & Farid Group is interviewed on the set of Wrangler’s SS11 STUNT campaign at Paramount Studios, Los Angeles.

Adam Kakembo, Marketing Director for Wrangler for Europe, Middle-East and Africa, explains how Wrangler draws its heritage from cow-boys and its connection to the Wrangler Stunt campaign.

4 thoughts on “Wrangler – We are animals:Stunt SS11 Campaign”

  1. I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to construct my own blog and would like to find out where u got this from. many thanks

    1. i downloaded the theme from the wordpress site, but redesigned everything. the only thing that remained the same is some code from the back-end coding.

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