Everyday we see websites that get our attention and automatically catalog them as beautiful. What makes them beautiful?
With that question in mind, I approached the X3 studio to find out a little bit about their internship website.
It is not everyday that you see an agency that dresses up to impress for their potential internship students, usually it is the other way around.
Vertical and horizontal scrolling, the animation in the background, the comic book style design, all of these made me want to know what is the story of this website.
What brought on the creation of the internship program? What is its purpose?
We started out from a real need, that of studying and educating the young market, since we believe in giving young people, a chance at learning and later obtaining a job in our company. At the same time, we wanted to share the knowledge and experience we’ve acquired during all these years.This is not the first attempt for such a program, some time ago we tried to teach classes at School of Fine Arts, but students showed little interest in learning. So this time we tried a different approach- let those who are interested come to us.
Last but not least, it is a really good exercise for ourselves, as a design team, to go back to the basics and also help designers develop teaching skills, something essential in the mentor- apprentice relationship.
At the same time, an internship is a good way of reaching many professionals in the domain and enhance our visibility among target audience.
What does this internship focus on? What is it that the future student can learn?
It is a web and graphic design internship, that includes both theoretical notions, essential for those who wish to pursue a design career, as well as practical aspects and lots of tips& tricks that you would not normally get in school because they are specific to the work place. The exact schedule, divided into weeks, is available on the site. The internship mentors are four X3 designers, each specialized in a different area (UX, art direction, identity, illustration, print and rich media etc) so the interns have the opportunity to acquire knowledge in all the above mentioned areas.
Who is your target audience?
Our target audience mainly consists of senior college years or recent graduates of design courses. It’s important that these people have the basic knowledge that we can build on.
Why did you decide on creating a site as the main touchpoint in order to promote the internship and not use a more traditional method: ads on sites or in design schools?
As a design studio, we specialize on interactive works. Furthermore, in this context it’s the most appropriate means of promotion- modern, with excellent exposure, and an easy to use form application system. However, we did not limit ourselves to the site, we did print ads that we then displayed in design schools, coffee shops or other places that our audience visits. This combination allowed us to play with the story we created- the printed ad would depict a scene that you would then recognize on the site as well.
When speaking about design, why did you use this approach for the site? What does it highlight? (We’ve noticed you use the comic book style design, even for the Facebook timeline ad.)
We chose this light approach first of all due to our audience. Moreover, it showcases our abilities as designers, it highlights our desire to create quality projects and experiment as much as possible. We have learned a great deal ourselves by designing this site.
Regarding the comic book style, the campaign follows the concept of the last recruiting campaign named “X3 needs superheroes”. This time, X3 is looking for sidekicks that will have to undergo studies and tests in order to prove themselves. The sidekick is a character in its own right, one that the interns could identify themselves with and wish to become.
From the UX perspective of the site, what does it highlight? Can we assume to learn something similar during this internship?
Even when talking about UX, it’s again a light, easy to use approach. And since it it a design internship, we focus on all the visual aspects rather than the technical, HTML5 and CSS.
Thank you for your time and continue the good work at X3 studio.